Universität Wien

040517 KU Special Topics in Marketing: International Marketing Management 1 (MA) (2022W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung
VOR-ORT

Zusammenfassung

1 Szöcs , Moodle
2 Szöcs , Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
An/Abmeldeinformationen sind bei der jeweiligen Gruppe verfügbar.

Gruppen

Gruppe 1

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).

Exchange students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 10th, 2021.

https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ws-202122/

max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Dienstag 04.10. 09:45 - 11:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 11.10. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
    PC-Seminarraum 1 Oskar-Morgenstern-Platz 1 1.Untergeschoß
  • Dienstag 18.10. 15:00 - 16:30 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Dienstag 25.10. 09:45 - 11:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
    PC-Seminarraum 1 Oskar-Morgenstern-Platz 1 1.Untergeschoß
    PC-Seminarraum 2 Oskar-Morgenstern-Platz 1 1.Untergeschoß
    PC-Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Untergeschoß
  • Mittwoch 09.11. 16:45 - 18:15 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Mittwoch 16.11. 13:15 - 14:45 Digital
  • Dienstag 22.11. 09:45 - 11:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 29.11. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
    PC-Seminarraum 1 Oskar-Morgenstern-Platz 1 1.Untergeschoß
  • Montag 12.12. 15:00 - 18:20 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 13.12. 13:15 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 13.12. 15:00 - 16:30 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 18.01. 16:45 - 18:15 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß

Ziele, Inhalte und Methode der Lehrveranstaltung

The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.

The course involves a combination of formal lectures and workshop sessions. Most sessions will include a short case study and/or discussions based on the assigned chapters and academic articles; students will be expected to be prepared to discuss them in class. This is an integral part of the course and the material covered is examinable.

In case, due to COVID, the course cannot take place on location, it will be offered online during the same dates/times. In this case, students are expected to have their cameras on during all sessions.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Performance in the course will be assessed as follows:
Team Assignment 35%
Midterm Exam 20%
Final Exam 45%

No material other than a dictonary may be used in the midterm exam and in the final exam.

Gruppe 2

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams etc.).

Exchange students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 10th, 2021.

https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ws-202122/

max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Mittwoch 05.10. 13:15 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 12.10. 13:15 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
    PC-Seminarraum 1 Oskar-Morgenstern-Platz 1 1.Untergeschoß
    PC-Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Untergeschoß
  • Dienstag 18.10. 15:00 - 16:30 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Donnerstag 27.10. 11:30 - 13:00 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
    PC-Seminarraum 1 Oskar-Morgenstern-Platz 1 1.Untergeschoß
    PC-Seminarraum 2 Oskar-Morgenstern-Platz 1 1.Untergeschoß
    PC-Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Untergeschoß
  • Mittwoch 09.11. 16:45 - 18:15 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Mittwoch 16.11. 13:15 - 14:45 Digital
  • Mittwoch 23.11. 13:15 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
    PC-Seminarraum 2 Oskar-Morgenstern-Platz 1 1.Untergeschoß
    PC-Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Untergeschoß
  • Mittwoch 30.11. 13:15 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
    Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
    Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
  • Mittwoch 14.12. 13:15 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 14.12. 15:00 - 16:30 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Donnerstag 15.12. 15:00 - 16:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 15.12. 16:45 - 18:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 18.01. 16:45 - 18:15 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß

Ziele, Inhalte und Methode der Lehrveranstaltung

The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.

The course involves a combination of formal lectures and workshop sessions. Most sessions will include a short case study and/or discussions based on the assigned chapters academic articles; students will be expected to be prepared to discuss them in class. This is an integral part of the course and the material covered is examinable.

In case, due to COVID, the course cannot take place on location, it will be offered online during the same dates/times. In this case, students are expected to have their cameras on during all sessions.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Performance in the course will be assessed as follows:
Team Assignment 35%
Midterm Exam: 20%
Final Exam 45%

No material other than a dictonary may be used in the midterm exam and in the final exam.

Information

Mindestanforderungen und Beurteilungsmaßstab

Both the course and the exam will be held in English. As the course has “prüfungsimmanenten Charakter”, attendance is compulsory throughout the semester (see also Admission Policies on our homepage); more than three absences will automatically result in a “failed” grade.

Course Grading: In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5; 50 to 59% - grade 4; 60 to 69% - grade 3; 70 to 79% - grade 2; 80 to 100% - grade 1. Students who fail must repeat the course. No alternative formats of assessment or make-ups will be offered.

Prüfungsstoff

Assignment: The group project will involve the preparation and presentation of a Country Market Report for a particular product/service in a particular country. The same grade will be awarded to all students belonging to the same group. Detailed instructions will be provided in the course.

Midterm Exam: The Midterm Exam is a single-choice test which will take place on November 9. It will be based on the course material covered by that day. More details will be provided in class.

Final Exam: The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies and journal articles). The final exam takes 45 minutes and comprises single-choice questions.

Literatur

Textbook: The required textbook for the course is: Hollensen S. (2020): Global Marketing, 8th edition, Prentice Hall. Using earlier editions is also possible, however, please check for any differences in chapter numbers and case studies.

Reading List: A list of selected additional readings, which are all examinable (!), will be provided on Moodle.

Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Do 11.05.2023 11:27