Universität Wien

040517 KU Special Topics in Marketing: International Marketing Management 1 (MA) (2023S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung
Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 50 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Dienstag 07.03. 11:30 - 13:00 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 14.03. 11:30 - 13:00 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 21.03. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
    Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
    Seminarraum 4 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 28.03. 11:30 - 13:00 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 18.04. 11:30 - 13:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Dienstag 02.05. 11:30 - 13:00 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 09.05. 11:30 - 13:00 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
    Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Stock
    Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 16.05. 11:30 - 13:00 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
    Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
    Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
  • Dienstag 06.06. 11:30 - 13:00 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 06.06. 13:15 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 07.06. 15:00 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 07.06. 16:45 - 18:15 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 20.06. 15:00 - 16:30 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.

The course involves a combination of formal lectures, guest lectures, and workshop sessions. Most sessions will include a short case study and/or discussions based on the assigned chapters and academic articles; students will be expected to be prepared to discuss them in class. This is an integral part of the course and the material covered is examinable.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Performance in the course will be assessed as follows:

Team Assignment/Presentation: 35%
Midterm Exam: 20%
Final Exam: 45%

No material other than a dictonary may be used in the Midterm and in the Final Exam.

Mindestanforderungen und Beurteilungsmaßstab

Both the course and the exam will be held in English. As the course has “prüfungsimmanenten Charakter”, attendance is compulsory throughout the semester (see also Admission Policies on our homepage); more than three absences will automatically result in a “failed” grade.

Course Grading: In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5; 50 to 59% - grade 4; 60 to 69% - grade 3; 70 to 79% - grade 2; 80 to 100% - grade 1. Students who fail must repeat the course. No alternative formats of assessment or make-ups will be offered.

Prüfungsstoff

Assignment: The group project will involve the preparation and presentation of a Country Market Re-port for a particular product/service in a particular country. The same grade will be awarded to all stu-dents belonging to the same group. Detailed instructions will be provided in the course.

Midterm Exam: The Midterm Exam is a single-choice test which will take place on November 9. It will be based on the course material covered by that day. More details will be provided in class.

Final Exam: The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies and journal articles). The final exam takes 45 minutes and comprises single-choice questions.

Literatur

Textbook: The required textbook for the course is: Hollensen S. (2020): Global Marketing, 8th edition, Prentice Hall. Using earlier editions is also possible, however, please check for any differences in chapter numbers and content.

Reading List: A list of selected additional readings, which are all examinable (!), will be provided on Moodle.

Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Di 14.03.2023 11:28