040517 KU Special Topics in Marketing: International Marketing Management 1 (MA) (2025S)
Prüfungsimmanente Lehrveranstaltung
Labels
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mo 10.02.2025 09:00 bis Di 18.02.2025 12:00
- Anmeldung von Mi 26.02.2025 09:00 bis Do 27.02.2025 12:00
- Abmeldung bis Fr 14.03.2025 23:59
Details
max. 50 Teilnehmer*innen
Sprache: Englisch
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
- Montag 03.03. 08:00 - 11:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
- Montag 10.03. 08:00 - 11:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
-
Montag
17.03.
08:00 - 09:30
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock - Montag 17.03. 09:45 - 11:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
- Montag 24.03. 08:00 - 11:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
- Montag 31.03. 08:00 - 11:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
-
Montag
07.04.
09:45 - 11:15
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in interna-tional marketing.The course involves a combination of formal lectures, guest lectures, and workshop sessions. Most sessions will include a short case study and/or discussions based on the assigned chapters and academic articles; students will be expected to be prepared to discuss them in class. This is an integral part of the course and the material covered is examinable.
Art der Leistungskontrolle und erlaubte Hilfsmittel
Performance in the course will be assessed as follows:- Team Assignment/Presentation: 35%
- Midterm Exam: 20%
- Final Exam: 45%
- Midterm Exam: 20%
- Final Exam: 45%
Mindestanforderungen und Beurteilungsmaßstab
Both the course and the exam will be held in English. As the course has “prüfungsimmanenten Charak-ter”, attendance is compulsory throughout the semester (see also Admission Policies on our homep-age); more than three absences will automatically result in a “failed” grade.Students wishing to take this course must register via u:space (with points) during the registration peri-od. By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams etc.). Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is March 14, 2025.In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 bis 49,99% - Note 5, 50 bis 62,99% - Note 4, 63 bis 74,99% - Note 3, 75 bis 86,99% - Note 2, 87 bis 100% - Note 1. Students who fail must repeat the course. No alternative formats of assessment or make-ups will be offered.
Prüfungsstoff
Assignment: The group project will involve the preparation and presentation of a Country Market Re-port for a particular product/service in a particular country. The same grade will be awarded to all stu-dents belonging to the same group. Detailed instructions will be provided in the course.Midterm Exam: The Midterm Exam is a multiple-choice test which will take place on October 17. It will be based on the course material covered by that day. More details will be provided in class.Final Exam: The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies and journal articles). The final exam takes 30 minutes and comprises multiple-choice questions.
Literatur
Textbook: The required textbook for the course is: Hollensen S. (2020): Global Marketing, 8th edition, Prentice Hall. Using earlier editions is also possible, however, please check for any differences in chap-ter numbers and content. The relevant chapters will be announced on Moodle.Reading List: A list of selected additional readings, which are all examinable (!), will be provided on Moodle.Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Do 13.03.2025 16:25