Universität Wien

040562 VK IM: International Strategy & Organization (E) (2010W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 50 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Freitag 15.10. 09:00 - 13:30 Hörsaal 11
  • Freitag 22.10. 09:00 - 13:30 Hörsaal 11
  • Freitag 29.10. 09:00 - 13:30 Hörsaal 11
  • Freitag 05.11. 09:00 - 13:30 Hörsaal 11
  • Freitag 12.11. 09:00 - 13:30 Hörsaal 11
  • Freitag 19.11. 09:00 - 13:30 Hörsaal 11
  • Freitag 26.11. 09:00 - 13:30 Hörsaal 11
  • Freitag 03.12. 09:00 - 13:30 Hörsaal 11
  • Freitag 10.12. 09:00 - 13:30 Hörsaal 11
  • Freitag 17.12. 09:00 - 13:30 Hörsaal 11
  • Freitag 14.01. 09:00 - 13:30 Hörsaal 11
  • Freitag 21.01. 09:00 - 13:30 Hörsaal 11
  • Freitag 28.01. 09:00 - 13:30 Hörsaal 11

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

This course is concerned with the evolution of the multinational firm and the formation of the network structure of the MNC. The course will consist of lectures, presentations and case analysis. The student is expected to develop skills in evaluating international competitive strategies in multicultural environments, in designing alternative organizational forms for multinational firms, in the use of international licensing, strategic alliances, merger & acquisitions, consortia, franchising and clusters, in identifying appropriate forms of market entry, and in developing network strategies to create competitive advantage of nations, regions and cities.
Goals
The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on the strategy and organization of the multinational firm as global network.

Method
The course consists of two parts:
(A) Lectures
(B) Case Studies Presentation

Evaluation - Total points (100)
a. 6 Summaries of papers (3-4 pages) (30)
b. Group work (case study) and Group Paper (2-4 persons) (40)
b. Presentation of the group paper (15)
c. Active participation at the class and the public lectures (15).

Art der Leistungskontrolle und erlaubte Hilfsmittel

Mindestanforderungen und Beurteilungsmaßstab

Prüfungsstoff

Content
The following topics are discussed:
1. Multinational firm as a global network: Existence and evolution
2. Culture and organization of the multinational firm
3. Strategy of the MNC
4. Organization structure of the MNC
5. Internationalization through licensing
6. Internationalization through joint ventures and strategic alliances
7. Internationalization through consortia
8. Internationalization through mergers & acquisitions
9. Internationalization through franchising networks
10. Internationalization through countertrade
11. Market entry through networks
12. Competitive advantage through international clusters

Literatur

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:29