040562 KU International Marketing Research 2 (MA) (2022S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

Prüfungsimmanente Lehrveranstaltung

Although the course is held in English, sound knowledge of German is necessary for relevant project work.

Students taking this course must have already successfully completed the Data Analysis for Marketing Decisions course.

It is absolutely essential that all registered students attend the first session on March 7th, 2022 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams etc.)

Erasmus students must have successfully completed a marketing research course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 6th, 2022.

https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ss-2022/

Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Anmeldung von Mo 07.02.2022 09:00 bis Mo 21.02.2022 23:59
Anmeldung von Do 24.02.2022 09:00 bis Fr 25.02.2022 23:59
Abmeldung bis Mo 14.03.2022 23:59

Details

max. 50 Teilnehmer*innen

Sprache: Englisch

Lehrende

Adamantios Diamantopoulos

Termine (iCal) - nächster Termin ist mit N markiert

    
    Montag
    07.03.
    09:45 - 11:15
    Hörsaal 3  Oskar-Morgenstern-Platz 1  Erdgeschoß
    
    Montag
    14.03.
    09:45 - 11:15
    Hörsaal 3  Oskar-Morgenstern-Platz 1  Erdgeschoß
    
    Montag
    21.03.
    09:45 - 11:15
    Hörsaal 3  Oskar-Morgenstern-Platz 1  Erdgeschoß
    
    Montag
    28.03.
    09:45 - 11:15
    Hörsaal 3  Oskar-Morgenstern-Platz 1  Erdgeschoß
    
    Montag
    04.04.
    09:45 - 11:15
    Hörsaal 3  Oskar-Morgenstern-Platz 1  Erdgeschoß
    
    Montag
    25.04.
    09:45 - 11:15
    Hörsaal 3  Oskar-Morgenstern-Platz 1  Erdgeschoß
    
    Montag
    02.05.
    09:45 - 11:15
    Hörsaal 3  Oskar-Morgenstern-Platz 1  Erdgeschoß
    
    Montag
    09.05.
    09:45 - 11:15
    Hörsaal 3  Oskar-Morgenstern-Platz 1  Erdgeschoß
    
    Montag
    16.05.
    09:45 - 11:15
    Hörsaal 3  Oskar-Morgenstern-Platz 1  Erdgeschoß
    
    Montag
    13.06.
    09:45 - 13:00
    Hörsaal 15  Oskar-Morgenstern-Platz 1  2.Stock
    
    Montag
    20.06.
    15:00 - 16:30
    Hörsaal 1  Oskar-Morgenstern-Platz 1  Erdgeschoß

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The course seeks to develop critical skills for designing and executing international marketing research projects. It builds directly on the knowledge gained from the International Marketing Research 1 course and highlights measurement, sampling, and data analysis issues in an international research setting. Students gain hands-on experience by conducting a marketing research project.

The course involves a combination of formal lectures and workshop sessions, placing particular emphasis on student participation. In case, due to COVID, the course cannot take place on location, it will be offered online during the same dates/times. In this case, students are expected to have their cameras on during all sessions.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Performance in the course will be assessed as follows:
Class Participation 10%
Group Project 45%
Final Exam 45%

No material other than a dictonary may be used in the final exam.

Mindestanforderungen und Beurteilungsmaßstab

As the course has prüfungsimmanenten Charakter, attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a failed grade.

In total, a minimum of 50 percent needs to be attained overall to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.

Prüfungsstoff

The group project will be tackled in groups of 3-5 students and will involve the preparation and presentation of a Market Research Report (further details will be given in the Introduction/Vorbesprechung session); the same grade will be awarded to all students belonging to the same group. The final exam will last 60 minutes will be based on the textbooks, additional readings, and material covered in the lectures.

Literatur

Textbooks (also used in the International Marketing Research 1 course):
Craig S.C. and Douglas S.P. (2005): International Marketing Research, 3rd edition, John Wiley & Sons, Ltd. (ISBN 0-470-01095-9)

Babin, B.J. and Zikmund, W.G. (2016): Exploring Marketing Research, 11th edition, South-Western Cengage Learning. (ISBN-10 1305263529).

Reading List:
In addition to the text books, selected journal articles will be used to further support students’ understanding of international marketing research. These articles will be placed on Moodle and students informed accordingly.

Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 02.05.2022 09:08