040578 SE Seminar Marketing (MA) (2024S)
Prüfungsimmanente Lehrveranstaltung
Labels
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mo 12.02.2024 09:00 bis Mi 21.02.2024 12:00
- Anmeldung von Mo 26.02.2024 09:00 bis Di 27.02.2024 12:00
- Abmeldung bis Do 14.03.2024 23:59
Details
max. 24 Teilnehmer*innen
Sprache: Englisch
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
- Mittwoch 20.03. 09:00 - 13:00 Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Stock
- Montag 22.04. 09:00 - 14:45 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
- Freitag 14.06. 09:00 - 16:30 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
- Montag 17.06. 09:00 - 16:30 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
Art der Leistungskontrolle und erlaubte Hilfsmittel
The final grade consists of three components:
Class participation 10%
Group presentation 45%
Final report 45%Participants will be assigned to groups of three and will work on a pre-defined topic or research question (students’ preferences will be taken into consideration whenever possible). Each group will receive a few references which will serve as a starting point for the investigation. The groups will need to identify and critically discuss all the relevant literature. We also appreciate when the investigation is enriched with additional data (these might include analyses of industry practices, expert interviews, case study, analysis of available secondary data, etc.). We expect participants to develop new research insights and highlight also relevant research opportunities.
Class participation 10%
Group presentation 45%
Final report 45%Participants will be assigned to groups of three and will work on a pre-defined topic or research question (students’ preferences will be taken into consideration whenever possible). Each group will receive a few references which will serve as a starting point for the investigation. The groups will need to identify and critically discuss all the relevant literature. We also appreciate when the investigation is enriched with additional data (these might include analyses of industry practices, expert interviews, case study, analysis of available secondary data, etc.). We expect participants to develop new research insights and highlight also relevant research opportunities.
Mindestanforderungen und Beurteilungsmaßstab
Students achieving less than 50% will fail the course and need to retake the course. Attendance in the first class is required. Class attendance is expected throughout the seminar.1 ≥ 88% (44 points)
2 ≥ 75% (38 points)
3 ≥ 63% (32 points)
4 ≥ 50% (25 points)
2 ≥ 75% (38 points)
3 ≥ 63% (32 points)
4 ≥ 50% (25 points)
Prüfungsstoff
Performance will be assessed based on the seminar paper (group report), the group presentation, and class participation (individual).
Literatur
See on the syllabus
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Di 27.02.2024 15:25
Requirement to attend the course: Data Analysis for Marketing Decisions + Finished Minor
Participants will work on emerging topics in marketing or marketing-related domains. In most cases, there will be an overarching theme that connects these topics. The specific topics will be announced in the kick-off.This seminar has several learning goals:
• Familiarize students with emerging topics within the broader field of marketing.
• Improve students’ understanding of scientific work and increase their ability to synthesize relevant findings.
• Increase students’ analytical skills and their ability to link conceptual / theoretical knowledge to practical implications.
• Improve students’ academic writing skills, as well as their communications and presentation skills.
Please find more information: https://marketing.univie.ac.at/studium/master/lehrveranstaltungen/