Universität Wien FIND

040621 SE IM: International Market Entry Decision (2016W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung


max. 24 Teilnehmer*innen
Sprache: Englisch


Termine (iCal) - nächster Termin ist mit N markiert

Freitag 07.10. 09:45 - 11:15 Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock (Vorbesprechung)
Donnerstag 01.12. 13:15 - 20:00 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Freitag 02.12. 09:45 - 20:00 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Samstag 03.12. 09:45 - 14:45 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag 13.12. 13:15 - 14:45 Seminarraum 4 Oskar-Morgenstern-Platz 1 1.Stock


Ziele, Inhalte und Methode der Lehrveranstaltung

The seminar gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies as well as market exit strategies.

Art der Leistungskontrolle und erlaubte Hilfsmittel

The requirements are the following: Each student has to write and present a research paper.

Here are some rules for the structure of the paper:
The heart of your paper should be
(1) to summarize and criticize the literature and
(2) to discuss the practical consequences of the research results for international management.

The final scores shall be calculated as follows;
Seminar paper 60 %
Seminar Presentation 20%
Participation in Public Lectures
and Class participation 20 %

Mindestanforderungen und Beurteilungsmaßstab

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.


1. Research paper presentation
2. Public lectures – (http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)


L. S. Welch, G. R. G. Benito, B. Peterson (2007), Foreign Operation Methods.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Fr 31.08.2018 08:48