040824 VK EC GCM: Market Entry Strategies (VK) (2019S)
Prüfungsimmanente Lehrveranstaltung
Labels
service email address: opim.bda@univie.ac.at
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mo 11.02.2019 09:00 bis Mi 20.02.2019 12:00
- Abmeldung bis Do 14.03.2019 23:59
Details
max. 60 Teilnehmer*innen
Sprache: Englisch
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Montag
11.03.
15:00 - 16:30
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Montag
18.03.
15:00 - 16:30
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Montag
25.03.
15:00 - 16:30
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Montag
01.04.
15:00 - 16:30
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Montag
08.04.
15:00 - 16:30
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Montag
06.05.
15:00 - 18:15
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Montag
13.05.
15:00 - 16:30
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Montag
20.05.
15:00 - 18:15
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Montag
27.05.
15:00 - 18:15
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Montag
03.06.
15:00 - 18:15
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Montag
17.06.
15:00 - 16:30
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Montag
24.06.
15:00 - 16:30
Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
Art der Leistungskontrolle und erlaubte Hilfsmittel
Grading Formula
10% - Attendance and Participation
15% - In-class Assignments
25% - Business Case Analysis
50% - Final Exam
(closed books, written form, open-end questions, extended analysis with examples)
10% - Attendance and Participation
15% - In-class Assignments
25% - Business Case Analysis
50% - Final Exam
(closed books, written form, open-end questions, extended analysis with examples)
Mindestanforderungen und Beurteilungsmaßstab
By the end of the course the students are expected to be able to evaluate the advantages and drawbacks related to different modes of market entry. They should be able to provide a coherent proposition for the specific firm in terms of which country / region, when and how it should enter in order to build and utilize its competitive advantage.
Y Students need over 50% of the score for the Final Exam in order to get a positive overall grade for the course.
Minimum attendance requirement - 75% of classes.
Y Students need over 50% of the score for the Final Exam in order to get a positive overall grade for the course.
Minimum attendance requirement - 75% of classes.
Prüfungsstoff
Literatur
Required Readings:
CAVUSGIL, S. T., KNIGHT, G., & RIESENBERGER, J. R. (2014). International business: The new realities. Harlow, Pearson Education Limited.Additional Readings:WALL, S., MINOCHA, S., & REES, B. (2015). International business. Harlow, England, Pearson.
WORLD BANK. Annual World Development Reports. Washington, DC: World Bank.
UNITED NATIONS. (2015). Millennium development goals report 2015. [S.l.], United Nations Pubns.Other Materials: Other class materials such as lecture slides are to be made available before the actual start of the classes.
CAVUSGIL, S. T., KNIGHT, G., & RIESENBERGER, J. R. (2014). International business: The new realities. Harlow, Pearson Education Limited.Additional Readings:WALL, S., MINOCHA, S., & REES, B. (2015). International business. Harlow, England, Pearson.
WORLD BANK. Annual World Development Reports. Washington, DC: World Bank.
UNITED NATIONS. (2015). Millennium development goals report 2015. [S.l.], United Nations Pubns.Other Materials: Other class materials such as lecture slides are to be made available before the actual start of the classes.
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Mo 07.09.2020 15:29
Moreover, the specific focus of the course is on the most pressing issues faced by international firms, including the decisions about outsourcing and offshoring, as well as the challenges of balancing the interests of multiple groups of stakeholders and the role of Corporate Social Responsibility it this process.
In all discussions the students are encouraged to think about the complexity of cultural and political environments encountered by firms in the course of their global expansion.
The core feature of this course is a strong focus on the link between theoretical concepts learnt during the lectures and their practical applications in the real world environments by real firms. In order to highlight this link, the theoretical concepts are being consistently explained using the multiple examples of international firms currently operating in the global environment. Even more importantly, during the course the students are supposed to work in small groups on the business cases illustrating the challenges and opportunities related to the market entry decisions of the international firms. Working through the histories of internationally well-known companies, analyzing the reasons for their failures and successes, students can use their knowledge in order to test the applicability of theoretical concepts and come with viable and scientifically-based solutions for the future.