040824 VK EC GCM: Market Entry Strategies (VK) (2020S)
Prüfungsimmanente Lehrveranstaltung
Labels
service email address: opim.bda@univie.ac.at
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mo 10.02.2020 09:00 bis Mi 19.02.2020 12:00
- Abmeldung bis Do 30.04.2020 23:59
Details
max. 60 Teilnehmer*innen
Sprache: Englisch
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
FINAL ONLINE EXAM 22.06.2020 15:00-16:30
Digital written exam with question papers for download.
Montag
09.03.
15:00 - 16:30
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Freitag
13.03.
13:15 - 14:45
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Freitag
13.03.
16:45 - 18:15
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Montag
16.03.
15:00 - 16:30
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Montag
16.03.
16:45 - 21:30
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Montag
23.03.
15:00 - 16:30
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Freitag
27.03.
15:00 - 16:30
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Montag
30.03.
13:15 - 14:45
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Montag
30.03.
15:00 - 16:30
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Montag
20.04.
15:00 - 16:30
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Montag
27.04.
15:00 - 16:30
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Montag
04.05.
15:00 - 16:30
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Montag
11.05.
15:00 - 16:30
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Montag
11.05.
16:45 - 18:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Montag
18.05.
15:00 - 16:30
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Montag
18.05.
16:45 - 18:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Montag
25.05.
15:00 - 16:30
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Montag
25.05.
16:45 - 18:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Montag
08.06.
15:00 - 16:30
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Montag
08.06.
16:45 - 18:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Montag
15.06.
15:00 - 16:30
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Montag
15.06.
16:45 - 18:15
Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Montag
22.06.
15:00 - 16:30
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Montag
29.06.
15:00 - 16:30
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
Art der Leistungskontrolle und erlaubte Hilfsmittel
The course compound grading system has been adjusted towards the online learning structure of the current semester.
The lectures are conducted via the BBCollaborate webinar function.
The original grading components have been adjusted and given the new weights:
15% (before 10%) - Participation in ONLINE webinars
20% (before 10%) - Home Assignments
35% (before 30%) - Case Study
30% (before 50%) - Final Exam
The exam will be organised in form of a digital written exam with question papers for download. This is the online exam with open-end questions, answering which requires analytical skills, ability to synthesise the knowledge of different topics and apply this knowledge to the analysis of real-life business situations.
The webinars are always organised at the times scheduled for the regular classes. The attendance and participation in the webinars are mandatory.
Technical problems can be taken into account, but only if they are timely communicated to the instructor and if all effort is exerted on the side of the student to resolve the issue.
Further changes to the grading scheme might be applied during the semester.
The lectures are conducted via the BBCollaborate webinar function.
The original grading components have been adjusted and given the new weights:
15% (before 10%) - Participation in ONLINE webinars
20% (before 10%) - Home Assignments
35% (before 30%) - Case Study
30% (before 50%) - Final Exam
The exam will be organised in form of a digital written exam with question papers for download. This is the online exam with open-end questions, answering which requires analytical skills, ability to synthesise the knowledge of different topics and apply this knowledge to the analysis of real-life business situations.
The webinars are always organised at the times scheduled for the regular classes. The attendance and participation in the webinars are mandatory.
Technical problems can be taken into account, but only if they are timely communicated to the instructor and if all effort is exerted on the side of the student to resolve the issue.
Further changes to the grading scheme might be applied during the semester.
Mindestanforderungen und Beurteilungsmaßstab
Minimum attendance requirement - 75% of classes.
Prüfungsstoff
By the end of the course the students are expected to be able to evaluate the advantages and drawbacks related to different modes of market entry. They should be able to provide a coherent proposition for the specific firm in terms of which country / region, when and how it should enter in order to build and utilize its competitive advantage.
Literatur
Required Readings:
CAVUSGIL, S. T., KNIGHT, G., & RIESENBERGER, J. R. (2014). International business: The new realities. Harlow, Pearson Education Limited.Additional Readings:WALL, S., MINOCHA, S., & REES, B. (2015). International business. Harlow, England, Pearson.
WORLD BANK. Annual World Development Reports. Washington, DC: World Bank.
UNITED NATIONS. (2015). Millennium development goals report 2015. [S.l.], United Nations Pubns.Other Materials: Other class materials such as lecture slides are to be made available before the actual start of the classes.
CAVUSGIL, S. T., KNIGHT, G., & RIESENBERGER, J. R. (2014). International business: The new realities. Harlow, Pearson Education Limited.Additional Readings:WALL, S., MINOCHA, S., & REES, B. (2015). International business. Harlow, England, Pearson.
WORLD BANK. Annual World Development Reports. Washington, DC: World Bank.
UNITED NATIONS. (2015). Millennium development goals report 2015. [S.l.], United Nations Pubns.Other Materials: Other class materials such as lecture slides are to be made available before the actual start of the classes.
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Mo 07.09.2020 15:20
Moreover, the specific focus of the course is on the most pressing issues faced by international firms, including the decisions about outsourcing and offshoring, as well as the challenges of balancing the interests of multiple groups of stakeholders and the role of Corporate Social Responsibility it this process.
In all discussions the students are encouraged to think about the complexity of cultural and political environments encountered by firms in the course of their global expansion.
The core feature of this course is a strong focus on the link between theoretical concepts learnt during the lectures and their practical applications in the real world environments by real firms. In order to highlight this link, the theoretical concepts are being consistently explained using the multiple examples of international firms currently operating in the global environment. Even more importantly, during the course the students are supposed to work in small groups on the business cases illustrating the challenges and opportunities related to the market entry decisions of the international firms. Working through the histories of internationally well-known companies, analyzing the reasons for their failures and successes, students can use their knowledge in order to test the applicability of theoretical concepts and come with viable and scientifically-based solutions for the future.