040824 VK EC GCM: Market Entry Strategies (VK) (2023S)
European Dimension
Prüfungsimmanente Lehrveranstaltung
Labels
service email address: opim.bda@univie.ac.at
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mo 13.02.2023 09:00 bis Mi 22.02.2023 12:00
- Abmeldung bis Fr 17.03.2023 23:59
Details
max. 50 Teilnehmer*innen
Sprache: Englisch
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Dienstag
07.03.
15:00 - 16:30
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
(Vorbesprechung)
Dienstag
14.03.
15:00 - 16:30
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
14.03.
16:45 - 18:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
21.03.
15:00 - 16:30
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
21.03.
16:45 - 18:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
18.04.
15:00 - 16:30
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
18.04.
16:45 - 18:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
25.04.
15:00 - 16:30
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
25.04.
16:45 - 18:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
02.05.
15:00 - 16:30
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
02.05.
16:45 - 18:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
09.05.
15:00 - 16:30
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
09.05.
16:45 - 18:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
16.05.
15:00 - 16:30
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
16.05.
16:45 - 18:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
23.05.
15:00 - 16:30
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
23.05.
16:45 - 18:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
06.06.
15:00 - 16:30
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
Art der Leistungskontrolle und erlaubte Hilfsmittel
The course is delivered primarily through the lectures and includes a team-work based assignment.
Each student is strongly encouraged to participate in the discussions. Attendance of at least 75 percent of the classes is mandatory. The participation is an important part of evaluation.
Students are strongly advised to read the assigned material from the reference books and articles, and to express opinions, comments, and insights relative to the discussion topic.
The overall level of students' knowledge is tested at an open-questions essay-form exam taking part at the end of the semester.
Each student is strongly encouraged to participate in the discussions. Attendance of at least 75 percent of the classes is mandatory. The participation is an important part of evaluation.
Students are strongly advised to read the assigned material from the reference books and articles, and to express opinions, comments, and insights relative to the discussion topic.
The overall level of students' knowledge is tested at an open-questions essay-form exam taking part at the end of the semester.
Mindestanforderungen und Beurteilungsmaßstab
15% - Participation in in-class sessions and webinars
20% - In-class Assignments
35% - Team Project
30% - Final ExamThe requirements for the assignments are going to be discussed in detail during the first session.
20% - In-class Assignments
35% - Team Project
30% - Final ExamThe requirements for the assignments are going to be discussed in detail during the first session.
Prüfungsstoff
All topics discussed in the course.
Literatur
Required Readings:
CAVUSGIL, S. T., KNIGHT, G., & RIESENBERGER, J. R. (2014). International business: The new realities. Harlow, Pearson Education Limited.
JOHNSON, D., & TURNER, C. (2016). European business. London: Routledge.
MANDL, I., & PATRINI, V. (2018). European born globals: job creation in young international businesses. Abingdon, Oxon: Routledge.Additional Readings:
WALL, S., MINOCHA, S., & REES, B. (2015). International business. Harlow, England, Pearson.
WORLD BANK. Annual World Development Reports. Washington, DC: World Bank.
UNITED NATIONS. (2015). Millennium development goals report 2015. [S.l.], United Nations Pubns.Other Materials: Other class materials such as lecture slides are to be made available before the actual start of the classes.
CAVUSGIL, S. T., KNIGHT, G., & RIESENBERGER, J. R. (2014). International business: The new realities. Harlow, Pearson Education Limited.
JOHNSON, D., & TURNER, C. (2016). European business. London: Routledge.
MANDL, I., & PATRINI, V. (2018). European born globals: job creation in young international businesses. Abingdon, Oxon: Routledge.Additional Readings:
WALL, S., MINOCHA, S., & REES, B. (2015). International business. Harlow, England, Pearson.
WORLD BANK. Annual World Development Reports. Washington, DC: World Bank.
UNITED NATIONS. (2015). Millennium development goals report 2015. [S.l.], United Nations Pubns.Other Materials: Other class materials such as lecture slides are to be made available before the actual start of the classes.
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Di 14.03.2023 11:28
The theoretical foundation and the empirical applications of the following market entry modes are discussed within the course: direct and indirect exporting, licensing, strategic alliances (non-equity and equity arrangements), franchising, FDI (brownfield investments,
greenfield investments, etc.) as well as mergers & acquisitions.For this specific course this theoretical frame is complimented by the strong orientation towards the policies and practices implemented by the companies in the EU.
Thus, we will discuss the most pressing issues faced by international firms in the EU, including the decisions about outsourcing and offshoring, as well as the challenges of balancing the interests of multiple groups of stakeholders and the role of Corporate Social Responsibility it this process.
In all discussions the students are encouraged to think about the complexity of cultural and political environments in encountered by the European firms in the process of their regional and global expansion.
As a result, by the end of the course the students are expected to be able to evaluate the advantages and drawbacks related to different modes of market entry. They should be able to provide a coherent proposition for the European firms in terms of which country / region, when and how they should enter in order to build and utilise their competitive advantage.