Universität Wien

040824 VK EC GCM: Market Entry Strategies (VK) (2025S)

European Dimension

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

service email address: opim.bda@univie.ac.at
Moodle
Do 08.05. 13:15-14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 50 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Please keep in mind that the kick-off session of the course is taking place on 13.03.2025. The participation in the first session is mandatory.

  • Donnerstag 13.03. 15:00 - 16:30 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 20.03. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Donnerstag 20.03. 15:00 - 16:30 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 27.03. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Donnerstag 27.03. 15:00 - 16:30 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 03.04. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Donnerstag 03.04. 15:00 - 16:30 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 10.04. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Donnerstag 10.04. 15:00 - 16:30 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 08.05. 15:00 - 16:30 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 15.05. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Donnerstag 15.05. 15:00 - 16:30 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 22.05. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Donnerstag 22.05. 15:00 - 16:30 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 12.06. 15:00 - 16:30 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 20.06. 15:00 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 26.06. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Donnerstag 26.06. 15:00 - 16:30 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The course was initiated within the framework of the Erasmus+ Jean Monnet Module "International Business - Strategies for Integrated Europe" (620581-EPP-1-2020-1-AT-EPPJMO-MODULE), which was organised at the University of Vienna in 2020-2023.

The course is concerned with the market entry decision of firms. In particular, such fundamental questions as where, when, and how to enter a foreign market become the focal points in the theoretical discussion.
The theoretical foundation and the empirical applications of the following market entry modes are discussed within the course: direct and indirect exporting, licensing, strategic alliances (non-equity and equity arrangements), franchising, FDI (brownfield investments,
greenfield investments, etc.) as well as mergers & acquisitions.

For this specific course this theoretical frame is complimented by the strong orientation towards the policies and practices implemented by the companies in the EU.
Thus, we will discuss the most pressing issues faced by international firms in the EU, including the decisions about outsourcing and offshoring, as well as the challenges of balancing the interests of multiple groups of stakeholders and the role of Corporate Social Responsibility it this process.
In all discussions the students are encouraged to think about the complexity of cultural and political environments in encountered by the European firms in the process of their regional and global expansion.
As a result, by the end of the course the students are expected to be able to evaluate the advantages and drawbacks related to different modes of market entry. They should be able to provide a coherent proposition for the European firms in terms of which country / region, when and how they should enter in order to build and utilise their competitive advantage.

Art der Leistungskontrolle und erlaubte Hilfsmittel

The course is delivered primarily through the lectures and includes a team-work based assignment.
Each student is strongly encouraged to participate in the discussions. Attendance of at least 75 percent of the classes is mandatory. The participation is an important part of evaluation.
Students are strongly advised to read the assigned material from the reference books and articles, and to express opinions, comments, and insights relative to the discussion topic.
The overall level of students' knowledge is tested at an open-questions essay-form exam taking part at the end of the semester.

Mindestanforderungen und Beurteilungsmaßstab

15% - Participation in in-class sessions and webinars
20% - In-class Assignments
35% - Team Project
30% - Final Exam

The requirements for the assignments are going to be discussed in detail during the first session.

Prüfungsstoff

All topics discussed in the course.

Literatur

Required Readings:
CAVUSGIL, S. T., KNIGHT, G., & RIESENBERGER, J. R. (2014). International business: The new realities. Harlow, Pearson Education Limited.
JOHNSON, D., & TURNER, C. (2016). European business. London: Routledge.
MANDL, I., & PATRINI, V. (2018). European born globals: job creation in young international businesses. Abingdon, Oxon: Routledge.

Additional Readings:
WALL, S., MINOCHA, S., & REES, B. (2015). International business. Harlow, England, Pearson.
WORLD BANK. Annual World Development Reports. Washington, DC: World Bank.
UNITED NATIONS. (2015). Millennium development goals report 2015. [S.l.], United Nations Pubns.

Other Materials: Other class materials such as lecture slides are to be made available before the actual start of the classes.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Fr 07.03.2025 10:25