Universität Wien

040921 KU International Market Entry (MA) (2019S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Zusammenfassung

1 Jell-Ojobor , Moodle
2 Windsperger , Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
An/Abmeldeinformationen sind bei der jeweiligen Gruppe verfügbar.

Gruppen

Gruppe 1

service email address: opim.bda@univie.ac.at

max. 60 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Freitag 15.03. 16:45 - 18:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Freitag 29.03. 16:45 - 18:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Freitag 05.04. 16:45 - 18:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Freitag 12.04. 16:45 - 20:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Freitag 03.05. 16:45 - 20:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Freitag 10.05. 16:45 - 20:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Freitag 17.05. 16:45 - 20:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Freitag 14.06. 16:45 - 20:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Freitag 28.06. 15:00 - 16:30 Hörsaal 13 Oskar-Morgenstern-Platz 1 2.Stock

Ziele, Inhalte und Methode der Lehrveranstaltung

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.
This course is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies as well as market exit strategies.
Content
1. Theoretical approaches
2. Culture and Choice of Market Entry
3. Franchising
4. Licensing
5. Management contracts
6. International subcontracting
7. Project operations
8. Exporting
9. Alliances
10. Foreign direct investment

Art der Leistungskontrolle und erlaubte Hilfsmittel

Evaluation - Total points (100)
a. 4 individual summaries from 4 different topics (20). The relevant articles are published on the eLearning platform: MOODLE. MINIMUM summaries: 4.
The summary must include:
1. Summary of the authors arguments (2 pages);
2. Critique: Discuss the strength and weaknesses of the study (1-2 pages).
b. 1 group presentation in class from 1 topic (20). Powerpoint. 20 minutes. MINIMUM presentation: 1.
c. Active participation in class (10). MINIMUM attendance: 75 %
d. Exam (50); minimum 50 %!
Bonuspoints:
10 for participation in IM Public Lectures (at least 4 times!) (they will be announced here: http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

Prüfungsstoff

L. S. Welch, G. R. G. Benito, B. Petersen (2018), Foreign Operation Methods.
Different topics discussed in class.

Literatur

L. S. Welch, G. R. G. Benito, B. Petersen (2018), Foreign Operation Methods.
Additional literature is announced on the eLearning platform.

Gruppe 2

service email address: opim.bda@univie.ac.at

max. 60 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Freitag 15.03. 13:15 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Freitag 22.03. 13:15 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Freitag 29.03. 13:15 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Freitag 05.04. 13:15 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Freitag 12.04. 13:15 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Freitag 17.05. 13:15 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Freitag 24.05. 13:15 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Freitag 14.06. 13:15 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 19.06. 18:30 - 20:00 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Freitag 28.06. 15:00 - 16:30 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß

Ziele, Inhalte und Methode der Lehrveranstaltung

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.

This course is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies as well as market exit strategies.

Content

(1) Contingency Theory and Transaction Cost Theory of Market Entry Modes
(2) Resource-based Theory, Institutional Theory of ME and Hierarchical Mode of Market Entry
(3) Culture and Choice of Market Entry
(4) Exporting and Export Intermediaries
(5) Ownership and Control under different Market Entry Modes
(6) Equity Modes of Market Entry: Greenfield, Acquisition, Brownfield Investment
(7) Non-Equity Modes of Market Entry
(8) Market Entry and Strategy
(9) Choice of Market Entry and Sequential Entry
(10) Choice of Market Entry of Manufacturing and Service Firms
(11) Choice of Market Entry of SMEs, Start-ups and Born-Global Firms
(12) Market Entry in Transition Economies and
(13) Market Exit Decision

Art der Leistungskontrolle und erlaubte Hilfsmittel

Evaluation - Total points (100)

a. 6 individual summaries from 6 different topics (30). The relevant articles are published on the elearning platform: MOODLE.
The summary must include:
1. Summary of the authors arguments (2 pages);
2. Critique: Discuss the strength and weaknesses of the study (1-2 pages).
b. Active participation in the class (10).
MINIMUM attendance: 75 %
c. Exam (60); minimum 50 %!

Bonuspoints:
a. 15 for Case Study Presentation
b. 10 for participation in IM Public Lectures (they will be announced here: http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

Prüfungsstoff

This module will consist of lectures, literature discussion and presentations

Literatur

Introductory Literature
L. S. Welch, G. R. G. Benito, B. Peterson (2007), Foreign Operation Methods.

Information

Mindestanforderungen und Beurteilungsmaßstab

Exam, and 6 Discussion Papers

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:29