Universität Wien FIND

040921 KU International Market Entry (MA) (2019S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Zusammenfassung

1 Jell-Ojobor, Moodle
2 Windsperger, Moodle

An/Abmeldung

Gruppen

Gruppe 1

service email address: opim.bda@univie.ac.at

max. 60 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Freitag 15.03. 16:45 - 18:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Freitag 29.03. 16:45 - 18:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Freitag 05.04. 16:45 - 18:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Freitag 12.04. 16:45 - 20:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Freitag 03.05. 16:45 - 20:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Freitag 10.05. 16:45 - 20:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Freitag 17.05. 16:45 - 20:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Freitag 14.06. 16:45 - 20:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Freitag 28.06. 15:00 - 16:30 Hörsaal 13 Oskar-Morgenstern-Platz 1 2.Stock

Ziele, Inhalte und Methode der Lehrveranstaltung

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.
This course is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies as well as market exit strategies.
Content
1. Theoretical approaches
2. Culture and Choice of Market Entry
3. Franchising
4. Licensing
5. Management contracts
6. International subcontracting
7. Project operations
8. Exporting
9. Alliances
10. Foreign direct investment

Art der Leistungskontrolle und erlaubte Hilfsmittel

Evaluation - Total points (100)
a. 4 individual summaries from 4 different topics (20). The relevant articles are published on the eLearning platform: MOODLE. MINIMUM summaries: 4.
The summary must include:
1. Summary of the authors arguments (2 pages);
2. Critique: Discuss the strength and weaknesses of the study (1-2 pages).
b. 1 group presentation in class from 1 topic (20). Powerpoint. 20 minutes. MINIMUM presentation: 1.
c. Active participation in class (10). MINIMUM attendance: 75 %
d. Exam (50); minimum 50 %!
Bonuspoints:
10 for participation in IM Public Lectures (at least 4 times!) (they will be announced here: http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

Prüfungsstoff

L. S. Welch, G. R. G. Benito, B. Petersen (2018), Foreign Operation Methods.
Different topics discussed in class.

Literatur

L. S. Welch, G. R. G. Benito, B. Petersen (2018), Foreign Operation Methods.
Additional literature is announced on the eLearning platform.

Gruppe 2

service email address: opim.bda@univie.ac.at

max. 60 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Freitag 15.03. 13:15 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Freitag 22.03. 13:15 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Freitag 29.03. 13:15 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Freitag 05.04. 13:15 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Freitag 12.04. 13:15 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Freitag 17.05. 13:15 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Freitag 24.05. 13:15 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Freitag 14.06. 13:15 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Mittwoch 19.06. 18:30 - 20:00 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Freitag 28.06. 15:00 - 16:30 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß

Ziele, Inhalte und Methode der Lehrveranstaltung

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.

This course is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies as well as market exit strategies.

Content

(1) Contingency Theory and Transaction Cost Theory of Market Entry Modes
(2) Resource-based Theory, Institutional Theory of ME and Hierarchical Mode of Market Entry
(3) Culture and Choice of Market Entry
(4) Exporting and Export Intermediaries
(5) Ownership and Control under different Market Entry Modes
(6) Equity Modes of Market Entry: Greenfield, Acquisition, Brownfield Investment
(7) Non-Equity Modes of Market Entry
(8) Market Entry and Strategy
(9) Choice of Market Entry and Sequential Entry
(10) Choice of Market Entry of Manufacturing and Service Firms
(11) Choice of Market Entry of SMEs, Start-ups and Born-Global Firms
(12) Market Entry in Transition Economies and
(13) Market Exit Decision

Art der Leistungskontrolle und erlaubte Hilfsmittel

Evaluation - Total points (100)

a. 6 individual summaries from 6 different topics (30). The relevant articles are published on the elearning platform: MOODLE.
The summary must include:
1. Summary of the authors arguments (2 pages);
2. Critique: Discuss the strength and weaknesses of the study (1-2 pages).
b. Active participation in the class (10).
MINIMUM attendance: 75 %
c. Exam (60); minimum 50 %!

Bonuspoints:
a. 15 for Case Study Presentation
b. 10 for participation in IM Public Lectures (they will be announced here: http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

Prüfungsstoff

This module will consist of lectures, literature discussion and presentations

Literatur

Introductory Literature
L. S. Welch, G. R. G. Benito, B. Peterson (2007), Foreign Operation Methods.

Information

Mindestanforderungen und Beurteilungsmaßstab

Exam, and 6 Discussion Papers

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Fr 06.09.2019 09:47