Universität Wien FIND
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040921 KU International Market Entry (MA) (2019W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Zusammenfassung

An/Abmeldung

An/Abmeldeinformationen sind bei der jeweiligen Gruppe verfügbar.

Gruppen

Gruppe 1

service email address: opim.bda@univie.ac.at

Organization of the Course

1. Lectures (including public lectures - http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

2. Literature discussion

max. 70 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

An/Abmeldung

  • Anmeldung von Mo 16.09.2019 09:00 bis Mo 23.09.2019 12:00
  • Abmeldung bis Mo 14.10.2019 12:00

Termine (iCal) - nächster Termin ist mit N markiert

Donnerstag 14.11. 15:00 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag 28.11. 15:00 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag 05.12. 13:15 - 14:45 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Donnerstag 05.12. 15:00 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag 12.12. 13:15 - 14:45 Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock
Donnerstag 12.12. 15:00 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag 12.12. 16:45 - 18:15 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag 17.12. 13:15 - 14:45 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag 17.12. 15:00 - 16:30 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag 09.01. 13:15 - 14:45 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Donnerstag 09.01. 15:00 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag 16.01. 13:15 - 14:45 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Donnerstag 16.01. 15:00 - 16:30 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Donnerstag 23.01. 13:15 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag 23.01. 15:00 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag 30.01. 13:15 - 14:45 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Donnerstag 30.01. 15:00 - 16:30 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß

Ziele, Inhalte und Methode der Lehrveranstaltung

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies of the multinational firm.
It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies as well as market exit strategies.

Content:
1. Theories of Market Entry: Contingency Perspective, Transaction Cost Theory, Institutional Theory, Resource-based Theory
2. Culture, Strategy and Choice of Market Entry
3. Franchising
4. Licensing
5. Management contracts
6. International subcontracting
7. Project operations
8. Exporting
9. Alliances
10. Foreign direct investment

Art der Leistungskontrolle und erlaubte Hilfsmittel

a. 4 individual summaries from 4 different topics (20%). The relevant articles are published on the eLearning platform: MOODLE. MINIMUM summaries: 4.
The summary must include:
1. Summary of the authors arguments (2 pages);
2. Critique: Discuss the strength and weaknesses of the study (1-2 pages).

b. One group presentation in class (20%). Powerpoint. 20 minutes. MINIMUM presentation: 1.

c. Active participation in class (10%). MINIMUM attendance: 75 %

d. Exam (50%); minimum 50 %!

Bonus points:
10 bonus points for participation in IM Public Lectures (at least 4 times!) (they will be announced here: http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

Literatur

L. S. Welch, G. R. G. Benito, B. Peterson (2007), Foreign Operation Methods.

Gruppe 2

Organization of the Course

1. Lectures (including public lectures - http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

2. Literature discussion

max. 70 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

An/Abmeldung

  • Anmeldung von Mo 16.09.2019 09:00 bis Mo 23.09.2019 12:00
  • Abmeldung bis Mo 14.10.2019 12:00

Termine (iCal) - nächster Termin ist mit N markiert

Participation in IM Public Lectures (they will be announced here: http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

Montag 18.11. 15:00 - 18:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Montag 25.11. 15:00 - 18:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Montag 02.12. 15:00 - 16:30 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Montag 09.12. 15:00 - 18:15 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Montag 16.12. 15:00 - 18:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Montag 13.01. 13:15 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Montag 20.01. 13:15 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Montag 27.01. 15:00 - 16:30 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock

Ziele, Inhalte und Methode der Lehrveranstaltung

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.

This course is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies, market entry in emerging economies as well as market entry strategies in digital economy.

Content

(1) Contingency Theory and Transaction Cost Theory of Market Entry Modes
(2) Resource-based Theory, Institutional Theory of ME and Hierarchical Mode of Market Entry
(3) Culture and Choice of Market Entry
(4) Exporting and Export Intermediaries
(5) Ownership and Control under different Market Entry Modes
(6) Equity Modes of Market Entry: Greenfield, Acquisition, Brownfield Investment
(7) Non-Equity Modes of Market Entry
(8) Market Entry and Strategy
(9) Choice of Market Entry and Sequential Entry
(10) Choice of Market Entry of Manufacturing and Service Firms
(11) Choice of Market Entry of SMEs, Start-ups and Born-Global Firms
(12) Market Entry in Transition Economies and Emerging Market
(13) Market Entry in Digital Economy

Art der Leistungskontrolle und erlaubte Hilfsmittel

Evaluation - Total points (100)

a. 6 individual summaries from 6 different topics (30). The relevant articles are published on the elearning platform: MOODLE.
The summary must have the following structure:
1. Summary of the authors arguments (1-2 pages);
2. Critique: Discuss the strength and weaknesses of the study (1-2 pages).

b. Active participation in the class (10).
MINIMUM attendance: 75 %
c. Exam (60); minimum 50 %!

Bonuspoints:
a. 10 for Case Study Presentation
b. 10 for participation in IM Public Lectures (they will be announced here: http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

Literatur

Introductory Literature
L. S. Welch, G. R. G. Benito, B. Peterson (2018), Foreign Operation Method. 2nd edition.

Information

Mindestanforderungen und Beurteilungsmaßstab

- Paper writing and presentation: 40 %
- Participation in Public Lectures: 10 bonus points
- Class participation: 10 %
- Written exam: 50 %
- Pass mark for positive evaluation: > 50 %

Prüfungsstoff

This module will consist of lectures, literature discussion and presentations

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Di 10.09.2019 12:47