Universität Wien

040921 KU International Market Entry (MA) (2019W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Zusammenfassung

1 Jell-Ojobor , Moodle
2 Windsperger , Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
An/Abmeldeinformationen sind bei der jeweiligen Gruppe verfügbar.

Gruppen

Gruppe 1

service email address: opim.bda@univie.ac.at

Organization of the Course

1. Lectures (including public lectures - http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

2. Literature discussion

max. 70 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Donnerstag 31.10. 15:00 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 05.12. 13:15 - 14:45 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Donnerstag 05.12. 15:00 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 12.12. 13:15 - 14:45 Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock
  • Donnerstag 12.12. 15:00 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 12.12. 16:45 - 18:15 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 17.12. 13:15 - 14:45 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 17.12. 15:00 - 16:30 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 09.01. 13:15 - 14:45 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Donnerstag 09.01. 15:00 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 16.01. 13:15 - 14:45 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Donnerstag 16.01. 15:00 - 16:30 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Donnerstag 23.01. 13:15 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 23.01. 15:00 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 30.01. 13:15 - 14:45 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
    Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Donnerstag 30.01. 15:00 - 16:30 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß

Ziele, Inhalte und Methode der Lehrveranstaltung

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies of the multinational firm.
It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies as well as market exit strategies.

Content:
1. Theories of Market Entry: Contingency Perspective, Transaction Cost Theory, Institutional Theory, Resource-based Theory
2. Culture, Strategy and Choice of Market Entry
3. Franchising
4. Licensing
5. Management contracts
6. International subcontracting
7. Project operations
8. Exporting
9. Alliances
10. Foreign direct investment

Art der Leistungskontrolle und erlaubte Hilfsmittel

a. 4 individual summaries from 4 different topics (20%). The relevant articles are published on the eLearning platform: MOODLE. MINIMUM summaries: 4.
The summary must include:
1. Summary of the authors arguments (2 pages);
2. Critique: Discuss the strength and weaknesses of the study (1-2 pages).

b. One group presentation in class (20%). Powerpoint. 20 minutes. MINIMUM presentation: 1.

c. Active participation in class (10%). MINIMUM attendance: 75 %

d. Exam (50%); minimum 50 %!

Bonus points:
10 bonus points for participation in IM Public Lectures (at least 4 times!) (they will be announced here: http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

Literatur

L. S. Welch, G. R. G. Benito, B. Peterson (2007), Foreign Operation Methods.

Gruppe 2

Organization of the Course

1. Lectures (including public lectures - http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

2. Literature discussion

max. 70 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Participation in IM Public Lectures (they will be announced here: http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

  • Montag 11.11. 15:00 - 18:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Montag 18.11. 15:00 - 18:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Montag 02.12. 15:00 - 16:30 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Montag 09.12. 15:00 - 18:15 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Montag 16.12. 15:00 - 18:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Mittwoch 08.01. 17:30 - 20:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 13.01. 13:15 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 20.01. 13:15 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 27.01. 15:00 - 16:30 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock

Ziele, Inhalte und Methode der Lehrveranstaltung

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.

This course is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies, market entry in emerging economies as well as market entry strategies in digital economy.

Content

(1) Contingency Theory and Transaction Cost Theory of Market Entry Modes
(2) Resource-based Theory, Institutional Theory of ME and Hierarchical Mode of Market Entry
(3) Culture and Choice of Market Entry
(4) Exporting and Export Intermediaries
(5) Ownership and Control under different Market Entry Modes
(6) Equity Modes of Market Entry: Greenfield, Acquisition, Brownfield Investment
(7) Non-Equity Modes of Market Entry
(8) Market Entry and Strategy
(9) Choice of Market Entry and Sequential Entry
(10) Choice of Market Entry of Manufacturing and Service Firms
(11) Choice of Market Entry of SMEs, Start-ups and Born-Global Firms
(12) Market Entry in Transition Economies and Emerging Market
(13) Market Entry in Digital Economy

Art der Leistungskontrolle und erlaubte Hilfsmittel

Evaluation - Total points (100)

a. 6 individual summaries from 6 different topics (30). The relevant articles are published on the elearning platform: MOODLE.
The summary must have the following structure:
1. Summary of the authors arguments (1-2 pages);
2. Critique: Discuss the strength and weaknesses of the study (1-2 pages).

b. Active participation in the class (10).
MINIMUM attendance: 75 %
c. Exam (60); minimum 50 %!

Bonuspoints:
a. 10 for Case Study Presentation
b. 10 for participation in IM Public Lectures (they will be announced here: http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

Literatur

Introductory Literature
L. S. Welch, G. R. G. Benito, B. Peterson (2018), Foreign Operation Method. 2nd edition.

Information

Mindestanforderungen und Beurteilungsmaßstab

- Paper writing and presentation: 40 %
- Participation in Public Lectures: 10 bonus points
- Class participation: 10 %
- Written exam: 50 %
- Pass mark for positive evaluation: > 50 %

Prüfungsstoff

This module will consist of lectures, literature discussion and presentations

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:20