Universität Wien

040921 KU International Market Entry (MA) (2020W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

service email address: opim.bda@univie.ac.at

Organization of the Course

1. Lectures (including public lectures - http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

2. Literature discussion

Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 50 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Montag 05.10. 18:30 - 20:00 Hybride Lehre
    Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock     (Vorbesprechung)
  • Montag 12.10. 09:45 - 11:15 Digital
  • Montag 19.10. 09:45 - 11:15 Digital
  • Montag 09.11. 09:45 - 11:15 Digital
  • Montag 16.11. 09:45 - 11:15 Digital
  • Montag 23.11. 09:45 - 11:15 Digital
  • Montag 30.11. 09:45 - 11:15 Digital
  • Montag 07.12. 09:45 - 11:15 Digital
  • Montag 14.12. 09:45 - 11:15 Digital
  • Montag 11.01. 09:45 - 11:15 Digital
  • Montag 18.01. 09:45 - 11:15 Digital
  • Montag 25.01. 09:45 - 11:15 Digital
  • Freitag 29.01. 15:00 - 16:30 Digital

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies of the multinational firm.
It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies as well as market exit strategies.

Content:
1. Theories of Market Entry: Contingency Perspective, Transaction Cost Theory, Institutional Theory, Resource-based Theory
2. Culture, Strategy and Choice of Market Entry
3. Franchising
4. Licensing
5. Management contracts
6. International subcontracting
7. Project operations
8. Exporting
9. Alliances
10. Foreign direct investment

Art der Leistungskontrolle und erlaubte Hilfsmittel

a. 4 individual summaries from 4 different topics (20%). The relevant articles are published on the eLearning platform: MOODLE. MINIMUM summaries: 4.
The summary must include:
1. Summary of the authors arguments (2 pages);
2. Critique: Discuss the strength and weaknesses of the study (1-2 pages).

b. One group presentation in class (20%). Powerpoint. 20 minutes. MINIMUM presentation: 1.

c. Active participation in class (10%). MINIMUM attendance: 75 %

d. Exam (50%); minimum 50 %!

Bonus points:
10 bonus points for participation in IM Public Lectures (at least 4 times!) (they will be announced here: http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

Mindestanforderungen und Beurteilungsmaßstab

- Paper writing and presentation: 40 %
- Participation in Public Lectures: 10 bonus points
- Class participation: 10 %
- Written exam: 50 %
- Pass mark for positive evaluation: > 50 %

Prüfungsstoff

This module will consist of lectures, literature discussion and presentations

Literatur

L. S. Welch, G. R. G. Benito, B. Peterson (2007), Foreign Operation Methods.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Fr 12.05.2023 00:13