040921 KU International Market Entry (MA) (2021S)
Prüfungsimmanente Lehrveranstaltung
Labels
DIGITAL
Zusammenfassung
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Do 11.02.2021 09:00 bis Mo 22.02.2021 12:00
- Anmeldung von Do 25.02.2021 09:00 bis Fr 26.02.2021 12:00
- Abmeldung bis Mi 31.03.2021 23:59
An/Abmeldeinformationen sind bei der jeweiligen Gruppe verfügbar.
Gruppen
Gruppe 1
service email address: opim.bda@univie.ac.at
max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Montag
01.03.
15:00 - 16:30
Digital
Mittwoch
03.03.
16:45 - 20:00
Digital
Freitag
05.03.
16:45 - 20:00
Digital
Montag
08.03.
16:45 - 20:00
Digital
Mittwoch
10.03.
16:45 - 20:00
Digital
Montag
15.03.
16:45 - 20:00
Digital
Mittwoch
17.03.
16:45 - 20:00
Digital
Montag
19.04.
16:45 - 20:00
Digital
Ziele, Inhalte und Methode der Lehrveranstaltung
Art der Leistungskontrolle und erlaubte Hilfsmittel
Presentationof Two Article Summaries30%
Class Attendance10%
Final Exam 60%Bonuspoints:
10 for participation in IM Public Lectures (at least 4 times!) (they will be announced here: http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)
Class Attendance10%
Final Exam 60%Bonuspoints:
10 for participation in IM Public Lectures (at least 4 times!) (they will be announced here: http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)
Mindestanforderungen und Beurteilungsmaßstab
• The minimum requirement for a passing grade is 50%.
• 80% of attendance is required.0%-49%: nicht genügend
50%-62%: genügend
63%-74%: befriedigend
75%-87%: gut
88%-100%: sehr gut
• 80% of attendance is required.0%-49%: nicht genügend
50%-62%: genügend
63%-74%: befriedigend
75%-87%: gut
88%-100%: sehr gut
Prüfungsstoff
Peng (2014): Chapter 5
Welch et al. 2018: Chapters 3
Welch et al. 2018: Chapters 4, 8
Welch et al. 2018: Chapters 9,10
Deresky et al. 2017: Chapters 3,4,5
Peng (2014): Capters 1,2,8
Welch et al. 2018: Chapters 3
Welch et al. 2018: Chapters 4, 8
Welch et al. 2018: Chapters 9,10
Deresky et al. 2017: Chapters 3,4,5
Peng (2014): Capters 1,2,8
Literatur
Welch, L. S., Benito, G. R., & Petersen, B. (2018). Foreign operation methods: Theory, analysis, strategy. Second Edition, Edward Elgar Publishing.2.Peng, M. (2014). Global Strategic Management. ThirdEdition,South-Western College Pub.3.Deresky, H. (2017). International Management: Managing Across Borders and Cultures, Text and Cases. EighthEdition, Pearson Education.m.Articles on moodle
Gruppe 2
service email address: opim.bda@univie.ac.at
max. 60 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Montag
08.03.
09:45 - 11:15
Digital
Montag
15.03.
09:45 - 11:15
Digital
Montag
22.03.
09:45 - 11:15
Digital
Montag
12.04.
09:45 - 11:15
Digital
Montag
19.04.
09:45 - 11:15
Digital
Montag
26.04.
09:45 - 11:15
Digital
Montag
03.05.
09:45 - 11:15
Digital
Montag
10.05.
09:45 - 11:15
Digital
Montag
17.05.
09:45 - 11:15
Digital
Montag
31.05.
09:45 - 11:15
Digital
Montag
07.06.
09:45 - 11:15
Digital
Montag
14.06.
09:45 - 11:15
Digital
Montag
21.06.
09:45 - 11:15
Digital
Montag
28.06.
09:45 - 11:15
Digital
Ziele, Inhalte und Methode der Lehrveranstaltung
This course is concerned with the analysis of the various market entry strategies that are available to companies to employ in international business. The course aims to familiarize students with various theoretical perspectives of different foreign operation methods and their empirical applications in detail. We also aim to create an interactive learning environment by encouraging students to actively participate in class discussions. This course consists of three main parts: (1) theories of foreign operation methods in international business, (2) modes of operations (for example, alliances, franchising, exporting, outsourcing, etc.), and (3) strategies of foreign modes.
The course is held in English.
The course is held in English.
Art der Leistungskontrolle und erlaubte Hilfsmittel
Total evaluation=100%
• 40% Group work
• 10% Group presentation
• 50% written exam
• 10 bonus points: Public lectures participation (minimum 4)
• 40% Group work
• 10% Group presentation
• 50% written exam
• 10 bonus points: Public lectures participation (minimum 4)
Mindestanforderungen und Beurteilungsmaßstab
- The minimum requirement for a passing grade is 50%.
- 80% of attendance is required.
- 80% of attendance is required.
Prüfungsstoff
Materials covered during the course.
Literatur
Textbook:
Welch, L. S., Benito, G. R., & Petersen, B. (2018). Foreign operation methods: Theory, analysis, strategy. Second Edition, Edward Elgar Publishing.
- Further readings will be provided during the course.
Welch, L. S., Benito, G. R., & Petersen, B. (2018). Foreign operation methods: Theory, analysis, strategy. Second Edition, Edward Elgar Publishing.
- Further readings will be provided during the course.
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Fr 12.05.2023 00:13
The objective of this course is to familiarize students with a broad range of theoretical and practical perspectives on market entryand operationmodesof SMEs and MNCs. The course aims to familiarize students with various different foreign operation methods and their empirical applications. It givesa detailed explanation of each entry and operation mode (for example, franchising, licensing, exporting, alliances,outsourcing, joint venturing, mergers & acquisitions,greenfield investments etc.)as well as the main factors that influence firmforeign operation modes(e.g. cultural, industrial, institutional and strategicfactors).METHOD OF INSTRUCTIONThe course will be given primarily through lecture and classpresentation of different cases. Each student is strongly encouraged to participate in class discussions. Classroom participation is an importantpart of evaluation. Generally, an analysis of the readings will be used to guide our discussion, but the format will be free-flowing and may vary considerably.A suggestion to read the assigned material from the referencedbooks and articles, and to express opinions, comments, and insights relative to the discussion topic is to be made.COURSE COMPONENTS There will betwoarticlepresentationsforeachteam and a finalexam. The material is provided on moodle for article summary presentations. The reading of book chapters for exam preparationis essential.