Universität Wien FIND

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Achtung! Das Lehrangebot ist noch nicht vollständig und wird bis Semesterbeginn laufend ergänzt.

040921 KU International Market Entry (MA) (2021S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung
DIGITAL

Zusammenfassung

1 Hajdini , Moodle
2 Jell-Ojobor , Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
An/Abmeldeinformationen sind bei der jeweiligen Gruppe verfügbar.

Gruppen

Gruppe 1

service email address: opim.bda@univie.ac.at

max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Montag 01.03. 15:00 - 16:30 Digital
Mittwoch 03.03. 16:45 - 20:00 Digital
Freitag 05.03. 16:45 - 20:00 Digital
Montag 08.03. 16:45 - 20:00 Digital
Mittwoch 10.03. 16:45 - 20:00 Digital
Montag 15.03. 16:45 - 20:00 Digital
Mittwoch 17.03. 16:45 - 20:00 Digital
Montag 19.04. 16:45 - 20:00 Digital

Ziele, Inhalte und Methode der Lehrveranstaltung

COURSE OBJECTIVE
The objective of this course is to familiarize students with a broad range of theoretical and practical perspectives on market entryand operationmodesof SMEs and MNCs. The course aims to familiarize students with various different foreign operation methods and their empirical applications. It givesa detailed explanation of each entry and operation mode (for example, franchising, licensing, exporting, alliances,outsourcing, joint venturing, mergers & acquisitions,greenfield investments etc.)as well as the main factors that influence firmforeign operation modes(e.g. cultural, industrial, institutional and strategicfactors).

METHOD OF INSTRUCTIONThe course will be given primarily through lecture and classpresentation of different cases. Each student is strongly encouraged to participate in class discussions. Classroom participation is an importantpart of evaluation. Generally, an analysis of the readings will be used to guide our discussion, but the format will be free-flowing and may vary considerably.A suggestion to read the assigned material from the referencedbooks and articles, and to express opinions, comments, and insights relative to the discussion topic is to be made.

COURSE COMPONENTS There will betwoarticlepresentationsforeachteam and a finalexam. The material is provided on moodle for article summary presentations. The reading of book chapters for exam preparationis essential.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Presentationof Two Article Summaries30%
Class Attendance10%
Final Exam 60%

Bonuspoints:
10 for participation in IM Public Lectures (at least 4 times!) (they will be announced here: http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

Mindestanforderungen und Beurteilungsmaßstab

• The minimum requirement for a passing grade is 50%.
• 80% of attendance is required.

0%-49%: nicht genügend
50%-62%: genügend
63%-74%: befriedigend
75%-87%: gut
88%-100%: sehr gut

Prüfungsstoff

Peng (2014): Chapter 5
Welch et al. 2018: Chapters 3
Welch et al. 2018: Chapters 4, 8
Welch et al. 2018: Chapters 9,10
Deresky et al. 2017: Chapters 3,4,5
Peng (2014): Capters 1,2,8

Literatur

Welch, L. S., Benito, G. R., & Petersen, B. (2018). Foreign operation methods: Theory, analysis, strategy. Second Edition, Edward Elgar Publishing.

2.Peng, M. (2014). Global Strategic Management. ThirdEdition,South-Western College Pub.

3.Deresky, H. (2017). International Management: Managing Across Borders and Cultures, Text and Cases. EighthEdition, Pearson Education.m.

Articles on moodle

Gruppe 2

service email address: opim.bda@univie.ac.at

max. 60 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Montag 08.03. 09:45 - 11:15 Digital
Montag 15.03. 09:45 - 11:15 Digital
Montag 22.03. 09:45 - 11:15 Digital
Montag 12.04. 09:45 - 11:15 Digital
Montag 19.04. 09:45 - 11:15 Digital
Montag 26.04. 09:45 - 11:15 Digital
Montag 03.05. 09:45 - 11:15 Digital
Montag 10.05. 09:45 - 11:15 Digital
Montag 17.05. 09:45 - 11:15 Digital
Montag 31.05. 09:45 - 11:15 Digital
Montag 07.06. 09:45 - 11:15 Digital
Montag 14.06. 09:45 - 11:15 Digital
Montag 21.06. 09:45 - 11:15 Digital
Montag 28.06. 09:45 - 11:15 Digital

Ziele, Inhalte und Methode der Lehrveranstaltung

This course is concerned with the analysis of the various market entry strategies that are available to companies to employ in international business. The course aims to familiarize students with various theoretical perspectives of different foreign operation methods and their empirical applications in detail. We also aim to create an interactive learning environment by encouraging students to actively participate in class discussions. This course consists of three main parts: (1) theories of foreign operation methods in international business, (2) modes of operations (for example, alliances, franchising, exporting, outsourcing, etc.), and (3) strategies of foreign modes.
The course is held in English.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Total evaluation=100%
• 40% Group work
• 10% Group presentation
• 50% written exam
• 10 bonus points: Public lectures participation (minimum 4)

Mindestanforderungen und Beurteilungsmaßstab

- The minimum requirement for a passing grade is 50%.
- 80% of attendance is required.

Prüfungsstoff

Materials covered during the course.

Literatur

Textbook:
Welch, L. S., Benito, G. R., & Petersen, B. (2018). Foreign operation methods: Theory, analysis, strategy. Second Edition, Edward Elgar Publishing.
- Further readings will be provided during the course.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mi 21.04.2021 11:25