Universität Wien

123250 AR Literature Course - 1/2 (MA) American/North American & Cultural Studies (2025S)

Bookish practices: Literature and social media

5.00 ECTS (2.00 SWS), SPL 12 - Anglistik
Prüfungsimmanente Lehrveranstaltung
Moodle
Di 24.06. 10:15-11:45 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 25 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Dienstag 11.03. 10:15 - 11:45 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Dienstag 18.03. 10:15 - 11:45 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Dienstag 25.03. 10:15 - 11:45 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Dienstag 01.04. 10:15 - 11:45 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Dienstag 08.04. 10:15 - 11:45 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Dienstag 29.04. 10:15 - 11:45 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Dienstag 06.05. 10:15 - 11:45 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Dienstag 13.05. 10:15 - 11:45 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Dienstag 20.05. 10:15 - 11:45 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Dienstag 27.05. 10:15 - 11:45 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Dienstag 03.06. 10:15 - 11:45 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Dienstag 10.06. 10:15 - 11:45 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Dienstag 17.06. 10:15 - 11:45 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

Social media have become part of our lifeworlds, and in their turn, impact on the way that many people consume media. Literature and literary discourses, too, are affected and changed in the digital sphere. From the production of specific social media formats, such as "twitterature", to social reading phenomena under hashtags such as Bookstagram or Booktok, we will investigate bookish discourses and reading cultures on social network sites. We will investigate how various theories and concepts, such as the postdigital, transmedia storytelling, or UGT (Uses and Gratifications Theory), enlighten our understanding of literary digital phenomena.
Aims of the course: At the end of term, students will
- be familiar with basic concepts from social media research
- be able to analyse social media texts (in the widest sense) from a variety of perspectives
- be able to critically reflect on postdigital phenomena related to book reading within the framework of social media
- have learnt to design and carry out a "bookish" social media project
Methods:
The class will be based on teacher’s input and students’ prior reading, which will enable engaged discussions, either in small groups or in a larger forum. Students will prepare short presentations and use those as a basis for discussion.
This class is planned as an on-site course. Please note that it will be necessary to use various social media channels for the purposes of research - if you are planning to digitally detox this term or you reject all social media on ethical grounds, this is not the class to select!

Art der Leistungskontrolle und erlaubte Hilfsmittel

Presence and participation are mandatory. You can have two absences (to be entered in advance on a document on moodle). Please make sure you catch up on what you have missed and bring yourselves up to date on tasks and readings. The materials you need will be on moodle.
You will be expected to prepare a piece of creative writing, a piece of bookish social media content to share with your colleagues, a presentation of your project and, at the end of term, a longer analytical piece of writing.

Mindestanforderungen und Beurteilungsmaßstab

The grade will consist of the following:
Participation and presentation: 20%
creative assignment: 10%
Social media content and reflection paper: 30%
Final analytical paper: 40%
Each of these needs to be handed in, 3 of them need to be positive (51% each). The minimum to pass this class altogether is 60%.
Grading scale:
Max. 100 pts; Pass rate: 60%
Grading scale:
100-90 Sehr Gut
91-80 Gut
81-70 Befriedigend
71-60 Genügend
59-0 Nicht Genügend

Prüfungsstoff

The tasks will be based on theories and concepts presented in class, provided on moodle, and selected by students on the basis of independent research. The object of the analyses will be book-related social media posts on various social network sites.

Literatur

Among other texts, we will discuss excerpts from the following selection:
Cramer, Florian, “What is ‘Post-Digital’? 2014.
Birke, Dorothee. 'Doing' Literary Reading Online: The Case of BookTube. In J. Round, A. Ensslin, & B. Thomas (Eds.), The Routledge Companion to Literary Media (1st ed., Vol. 1, p. 478). Routledge, 2023.
Dezuanni, M., Reddan, B., Rutherford, L., & Schoonens, A. (2022). Selfies and shelfies on #bookstagram and #booktok – social media and the mediation of Australian teen reading. Learning, Media and Technology, 47(3), 355–372.
Driscoll, B. (2024). What Readers Do : Aesthetic and Moral Practices of a Post-Digital Age (1st ed.). Bloomsbury Academic.
MacTavish, Kenna. "The emerging power of the Bookstagrammer", Post-Digital Book Cultures. Australian Perspectives. Ed. Alexandra Dane and Millicent Weber. Monash, 2021.
Reddan, B. (2024). Social reading cultures on Booktube, Bookstagram, and Booktok. Routledge, Taylor & Francis Group.

All materials will be provided on moodle. The primary material will be selected by students themselves.

Zuordnung im Vorlesungsverzeichnis

Studium: MA 844(2); MA UF 046/507
Code/Modul: MA 3.1, 3.2; M04A
Lehrinhalt: 12-0267

Letzte Änderung: Do 20.02.2025 12:46