Universität Wien

124262 KO Critical Media Analysis (2025S)

Decoding Media: Diversity and Influence Through a Cognitive Lens

6.00 ECTS (2.00 SWS), SPL 12 - Anglistik
Prüfungsimmanente Lehrveranstaltung
Moodle
Fr 02.05. 18:15-19:45 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 30 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Freitag 07.03. 18:15 - 19:45 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Freitag 14.03. 18:15 - 19:45 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Freitag 21.03. 18:15 - 19:45 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Freitag 28.03. 18:15 - 19:45 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Freitag 04.04. 18:15 - 19:45 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Freitag 11.04. 18:15 - 19:45 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Freitag 09.05. 18:15 - 19:45 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Freitag 16.05. 18:15 - 19:45 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Freitag 23.05. 18:15 - 19:45 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Freitag 30.05. 18:15 - 19:45 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Freitag 06.06. 18:15 - 19:45 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Freitag 13.06. 18:15 - 19:45 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Freitag 20.06. 18:15 - 19:45 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Freitag 27.06. 18:15 - 19:45 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

This course explores how media shapes our perceptions and influences our thoughts, attitudes, and beliefs, often without us even realizing it. We will study important media and communication theories and examine real-life examples to understand how media constructs and deconstructs stereotypes, biases, and cultural trends. Our analysis will cover various types of media, including news, social media, film, and advertising, to identify both hidden and obvious messages.

A key component of this course is the application of social media listening tools to examine the effectiveness of different media sources. We will use social media analytics to discover strategies that make media content successful and impactful. Additionally, students will gain hands-on experience with eye-tracking technology during our visit to the MediaLab. Here, we will uncover visual stimuli that subconsciously influence our visual attraction and explore how colors affect what we focus on.
Overall, this course aims to equip students with the analytical tools necessary to critically evaluate media content and understand its broader implications on society and individual cognition.

By the end of the course, students will:
• comprehend and apply key media and communication theories
• analyze the mechanisms by which media constructs and deconstructs stereotypes, biases, and cultural trends
• critically assess various media formats to uncover underlying messages
• utilize social media analytics to evaluate the success of any media source
• acquire practical experience with eye-tracking technology to explore subconscious media effects

Art der Leistungskontrolle und erlaubte Hilfsmittel

Participation (20%): in-class discussions, weekly tasks/readings, MediaLab visit
Reflective Essay (20%)
Critical Media Analysis Project (30%)
Group Presentation (30%)

Mindestanforderungen und Beurteilungsmaßstab

Students must complete the group presentation, media analysis project, reflective writing, and maintain regular attendance (max. 2 absences). A minimum total score of 60 points is required.
Grading scale:
1 (very good): 90-100%
2 (good): 80-89%
3 (satisfactory): 70-79%
4 (pass): 60-69%
5 (fail): 0-59%

Prüfungsstoff

There will be no written exam.

Literatur

Bandura, A. (2001). Social cognitive theory of mass communication.
Chandler, D., & Munday, R. (2020). A dictionary of media and communication (3rd ed.). Oxford University Press.
Ewoldsen, D. R., & Rhodes, N. (2020). Media priming and accessibility.
Loschky, et al. (2019). The Scene Perception & Event Comprehension Theory (SPECT) Applied to Visual Narratives.
Rideout, V. J., Foehr, U. G., & Roberts, D. F. (2010). Generation M2: Media in the lives of 8- to 18-year-olds.
Romaniuk, O., & Terán, L. (2021). First Impression Sexual Scripts of Romantic Encounters in American Media Dating Culture.
Roskos-Ewoldsen, D. R., Klinger, M. R., & Roskos-Ewoldsen, B. (2007). Media Priming: A Meta-Analysis.
Scharrer, Ramasubramanian, S., & Banjo, O. (2022). Media, Diversity, and Representation in the U.S.
Seabrook, et al. (2016). Our scripted sexuality: The development and validation of a measure of the heterosexual script and its relation to TV consumption.
Signorielli, et al. (2019). Cultivation Analysis.
Ward, L. M. (2002). Does television exposure affect emerging adults’ attitudes and assumptions about sexual relationships?
+ one scientific publication from the Tobii publication library

Zuordnung im Vorlesungsverzeichnis

Studium: BA 612, BEd 046/407
Code/Modul: BA07.3; BEd 08a.2, BEd 08b.1
Lehrinhalt: 12-4260

Letzte Änderung: Mi 05.03.2025 12:46