124263 KO Critical Media Analysis (2018S)

In this course, we will consider why the term “myth” is central to cultural theories and how it can be used as a tool for practical analysis of socio-ideological constructs and cultural representations.
Starting out with a consideration of the ancient Greek philosophical definition of “mythos” as synonymous with “falsehood” and “fabricated story”, we will see that this connotation resonates in the adaptations of “myth” as conceptual term in structuralist and poststructuralist theories. We will see how “myth” is (almost) consistently used
as a category for identifying and demystifying how dominant ideologies are naturalized in society as cultural meta-narratives representing “fact/norm/truth” and are internalized as such by a majority of people. “Myth” thus predominantly signifies for theorists a means of depoliticization which aims at eradicating the complexities of social relations, identities, subject-positions and functions as a concept to uncover invisible repressive mechanisms that govern the subject’s development in culture.

While analysing the specific meaning of “myth” in various theoretical contexts and attending to interrelations in conception, a further major aim of this course is show that these notions of “myth” MUST NOT be interchangeably used. The transformations in conceptual use of “myth” will be explained and clarified – on the one hand - by in-depth readings of theoretical texts and - on the other hand – by a practical application of each notion of “myth” to an analysis of a cultural text (film, literature, media examples).
In this context, students will learn how to use distinctive and diverse notions of “myth” as a tool for deconstructive reading strategies. We will see how the various films/ literary texts/ media examples under discussion e.g. either subversively re-interpret classical myths and mythological figures, critically interrogate cultural and economic myths like e.g. “the American dream”, interrogate the hyperrealities produced by media-saturated consumer-society, radically expose patriarchal and colonialist myths which legitimize gendered, sexualized, and racialized identities.
Theories addressed:

Marx & Engels: “demystification” of culture as dominant ideology; class-based myths & false consciousness
Barthes: semiotics - denotation/connotation/ “myth”
Foucault: genealogy - history as antidote to “myths of conformity” generated by regimes of “truth”
Psychoanalytical theory: use of myth/ology for psychosexual development:
Freud; Lacan: “myth of self” vs. French Feminism “deconstruction of phallo-logo-centric myths”
Beauvoir: “myths of femininity” – gender-power-dialectics
Butler: “myth of sexual integrity / gender & sexual stability” – queer-studies; performativ/ity
Bhabha: “myths of the origin” marking of the subject within racist practices and colonial discourses
Baudrillard: “media myth-making” of hyperrealities in capitalist social value systems