Universität Wien

124264 KO Critical Media Analysis (2018S)

Painting, Photo, Film, Exhibit: Analyzing Visual Materials

6.00 ECTS (2.00 SWS), SPL 12 - Anglistik
Prüfungsimmanente Lehrveranstaltung
Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 30 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

All classes are 16:15 - 17:45:

  • Montag 19.03. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Montag 09.04. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Montag 16.04. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Montag 23.04. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Montag 30.04. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Montag 07.05. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Montag 14.05. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Montag 28.05. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Montag 04.06. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Montag 11.06. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Montag 18.06. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
  • Montag 25.06. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

Content

How can we study images? What kind of literacy do we need to read their visual texts? What must we know about an image's circulation and display? What about its production? What about image technologies? And why are photos “never transparent windows onto the world” (Rose, Visual Methodologies 2)?
This course equips participants with the tools to critically analyze a broad range of visual materials: Renaissance portraits and press photography, museum exhibits and Hollywood movies, computer-game imagery, and the persuasive visual language of advertising.

Schedule

03/19/18  Introduction to Visual Methodologies
03/26/18  [Holiday]
04/02/18  [Holiday]
04/09/18  Compositional Interpretation
04/16/18  Content Analysis
04/23/18  Semiology
04/30/18  Social Semiotics/Multimodality
05/07/18  Discourse Analysis
05/14/18  Audience Studies
05/21/18  [Holiday]
05/28/18  Midterm Exam
06/04/18  Exam Feedback and Project Presentation Group α (Feedback Group δ)
06/11/18  Project Presentations Groups β, γ, and δ (Feedback Groups ε, ζ, and η)
06/18/18  Project Presentations Groups ε, ζ, and η (Feedback Groups θ, κ, and ι)
06/25/18  Project Presentations Groups θ, κ, and ι (Feedback Groups α, β, and γ)

Aims

Aimed at students in the BA and BEd programs, this class is designed to contribute to the methodological skills involved in critical media analysis.

Methods

A blended learning environment combines in-class and online research-based learning activities with a focus on giving/taking feedback.

Art der Leistungskontrolle und erlaubte Hilfsmittel

A In-class and online participation;
B midterm exam;
C media-analysis project.

Mindestanforderungen und Beurteilungsmaßstab

Minimum Requirements

• Presence in class: the maximum number of absences is 2;
• total score of ≥50 points.

Assessment Criteria

A In-class and online participation:
• pre-class readings and online performance (≥5 extensive blog posts/comments): 20 points;
• in-class performance (actively contributing to achieving course aims): 10 points;
• online feedback of partner group's project proposal (150 words ±10%): 10 points.

B Midterm exam (10 questions based on readings, pass mark 50%): 20 points.

C Media-analysis project:
• online project-proposal submission (250 words ±10%): 10 points;
• in-class project presentation (10 minutes presentation plus 20 minutes discussion): 20 points;
• email project-essay submission (750 words ±10%): 10 points.

100-089 points: 1 (Sehr gut)
088-076 points: 2 (Gut)
075-063 points: 3 (Befriedigend)
062-050 points: 4 (Genügend)
049-000 points: 5 (Nicht genügend)

Prüfungsstoff

Class readings.

Literatur

Class readings will be available on Moodle. The first reading will be sent via e-mail before the first session.

Zuordnung im Vorlesungsverzeichnis

Studium: UF 344, BA 612, BEd 046/407
Code/Modul: UF 4.2.5-426, BA07.3; BEd 08a.2, BEd 08b.1
Lehrinhalt: 12-4260

Letzte Änderung: Mo 07.09.2020 15:33