Universität Wien

150106 VO+UE New Trends in East Asian Popular Culture: Hallyu as a National, Regional and Global Phenomenon (2009S)

4.00 ECTS (2.00 SWS), SPL 15 - Ostasienwissenschaften
Prüfungsimmanente Lehrveranstaltung

Blockveranstaltung ab 22.6.2009

Details

Sprache: Englisch

Lehrende

Termine

Zur Zeit sind keine Termine bekannt.

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

This course introduces students to the popular culture of East Asia by focusing on Hallyu (Korean Wave), a new regional phenomenon. Since the early 1990s, intraregional flows of popular culture in East Asia became much more active. Starting with Japanese pop culture and continuing with Korean pop culture, the contemporary East Asian popular cultural landscape is full of Asian products. Asians today prefer to consume popular culture that evokes their own cultural and historical backgrounds, and East Asian societies have become more connected through this consumer culture. This trend has many reasons behind it. Beginning in the 1990s, East Asia experienced amazing economic development, which led Asians to be more assertive against Western culture and economic power, and to rethink how they would like to position themselves in the world. This leads us to many prominent issues in contemporary Asia-issues such as Asian values and identities, Asian positions and attitudes toward globalization, the
localization of foreign culture, resistance to Westernization, and the growing notion of regionalization. This class will explore Hallyu in East Asia in many different perspectives, so that students will understand the issues that are relevant to this phenomenon, the roles played by popular culture in the construction of national and regional identities in East Asia, and the processes by which popular culture is spread and received. The growing circulation of Korean popular culture in many ways serves to unify East Asia, in part because it contributes to the creation of a collective regional cultural identity. Popular cultural products such as films, soap operas, and popular music are moving more easily across national borders, and this phenomenon fosters a greater sense of regional cultural identity. Although the American popular-culture industry still dominates the airwaves and large and small screens, East Asian popular culture has cornered a significant piece of the regional consumption economy. Through this course, I intend to show how East Asian popular culture, affects the construction of national and regional identities, and thereby to discuss the importance of Asian values, the processes by which popular culture is spread and is received, and the intertwining of national, regional, and global cultures. East Asian countries are no longer passive receivers of Western popular culture; they now want to choose their own. Attitudes of resistance toward American pop culture, combined with competitive production and marketing strategies, have made Japan and Korea the main producers of popular culture in East Asia.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Every student must give 10 to 15 minute presentation in class, on a topic related to the 5 pages of short research paper, which should be handed in at the end of the semester. Students will be graded 30% on participation, 30% on presentation and 40% on the final paper.

Mindestanforderungen und Beurteilungsmaßstab

This course aims at improving the student's understandings of East Asian popular culture and the recent trend through analysis on Hallyu phenomenon. The popularity of Korean popular culture was unexpected and sudden, because Korea had not previously been a "power station" of East Asian pop culture. This new phenomenon has attracted many scholars, who try to understand its meaning; many have already looked at Hallyu from different angles and analyzed the reasons and effects of its circulation. Through an overview of this analysis and deeper understanding of Hallyu, I aim to guide students to understand contemporary East Asian cultural identity. I also aim provide students with an understanding of various pertinent issues, such as globalization, Asian values and identity, regionalism, localization, and nationalism in East Asian perspective.

Prüfungsstoff

Every class will consist of lecture, discussion of the assigned reading, and student presentations. Students will be required to read assigned readings before attending the class, and will be required to participate fully in class discussions. The lecture and the readings will include topics relevant to the Hallyu phenomenon, an overview of the contemporary East Asian cultural scene, and how Hallyu took part in it. Issues and background information pertinent to Hallyu, and to East Asian popular culture generally, will also be discussed.

Literatur

Cho, Hae-Joang. 2005. "Reading the 'Korean Wave' as a Sign of Global Shift." Korea Journal 45 (4):147-182.

Chow, Kai-Wing, Kevin M. Doak, and Poshek Fu, eds. 2001. Constructing Nationhood in Modern East Asia. Ann Arbor: University of Michigan Press.

Chung, Pei-Chi. 2000. "The Cultural Other and National Identity in the Taiwanese and South Korean Media." International Communication Gazette. 62 (2): 99-115.

Gold, Thomas B. 1993. "Go With Your Feelings: Hong Kong and Taiwan Popular Culture in Greater China." China Quarterly 136: 907-925.

Guy, Nancy. 2002. "'Republic of China National Anthem' on Taiwan: One Anthem, One Performance, Multiple Realities." Ethnomusicology 46 (1): 96-119.

Ho, Wai-Chung. 2003. "Between Globalisation and Localisation: A Study of Hong Kong Popular Music." Popular Music 22 (2): 143-157.

Hsiau, A-Chin. 2000. Contemporary Taiwanese Cultural Nationalism. London and New York: Routledge Press.

Iwabuchi, Koichi. 2001. "Becoming 'Cultrally Proximate': The Ascent of Japanese Idol Dramas in Taiwan." In Asian Media Productions, edited by Brian Moeran, 54-74. Richmond, U.K.: Curzon Press.

---. 2002. Recentering Globalization: Popular Culture and Japanese Transnationalism. Durham and London: Duke University Press.

---. 2004. Feeling Asian Modernities: Transnational Consumption of Japanese TV. Hong Kong: Hong Kong University Press.

---, Stephen Muecke, and Thomas Mandy, eds. 2004. Rogue Flows: Trans- Asia Cultural Traffic. Hong Kong: Hong Kong University Press.

Kim, Hyun-Mi, 2005. "Korean TV Dramas in Taiwan: With an Emphasis on the Localization Process." Korea Journal Winter: 184-205.

Kong, Lily. 1997. "Popular Music in a Transnational World: the Construction of Local Identities in Singapore." Asian Pacific Viewpoint 38 (1): 19-36.

Lee, Hyangjin. 2000. Contemporary Korean Cinema: Identity, Culture and Politics. Manchester and New York: University of Manchester Press.

Lee, Young Mee. 2006. "The Beginnings of Korean Pop: Popular Music during the Japanese Occupation Era (1910-45)." In Korean Pop Music: Riding the Wave, edited by Keith Howard, 1-9. London: Global Oriental Press.

Leng, Sui-Jin. 1991. "The Shock of Hong Kong and Taiwan Popular Songs." Popular Music and Society 15 (summer): 23-32.

Lin, Lihyun, 2006. "The Paradox of the Korean Wave in Taiwan." In Proceedings of Cultural Space and Public Sphere in Asia, 129-143. Seoul, Korea.

Mathews, Gordon. 2000. Global Culture/ Individual Identity: Searching for Home in the Cultural Supermarket. London and New York: Routledge Press.

Morelli, Sarah. 2001. ""Who Is a Dancing Hero?": Rap, Hop-Hop, and Dance in Korean Popular Culture." In Global Noise: Rap and Hip-Hop Outside the USA, edited by Tony Mitchell, 248-258. Middletown, Connecticut: Wesleyan University Press.

Pease, Rowan. 2006. "Internet, Fandom and K-Wave in China." In Korean Pop Music: Riding the Wave, edited by Keith Howard, 176-189. London: Global Oriental Press.
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Sung, Sang-Yeon. 2008. ""Globalization and the Regional Flow of Popular Music: The Role of the Korean Wave (Hanliu) in the Construction of Taiwanese Identities and Asian Values," Ph.D. dissertation, Indiana University.

Shim, Doobo. 2006. "Hybridity and the Rise of Korean Popular Culture in Asia." Media, Culture & Society 28(1): 25-44.

Shin, Yoon-Hwan. 2002. "Hallyu Phenomenon in East Asia: Comparison, Analysis and Evaluation." Dong-A Yeongu 42: 1-22.

Wang, Horng-Luen. 2000. "Rethinking the Global and the National: Reflections on National Imaginations in Taiwan." Theory, Culture & Society 17 (4): 93-117.

Willoughby, Heather A. 2006. "Image Is Everything: The Marketing of Feminity in South Korean Popular Music." In Korean Pop Music: Riding the Wave, edited by Keith Howard, 99-108. London: Global Oriental Press.

Wilson, Rob. 2001. "Korean Cinema on the Road to Globalization: Tracking Global/Local Dynamics, or Why Im Kwon-Taek Is Not Ang Lee." Inter-Asia Cultural Studies 2 (2): 307-318.

Zuordnung im Vorlesungsverzeichnis

WM4b; KMA M2

Letzte Änderung: Fr 31.08.2018 08:51