Universität Wien FIND
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150106 VO+UE East Asian Regional Identity: Consumer Activities of East Asians in Austria (2010S)

4.00 ECTS (2.00 SWS), SPL 15 - Ostasienwissenschaften
Prüfungsimmanente Lehrveranstaltung

Donnerstag, 10:00-12:00
Beginn: 04.03.10.
Seminarraum Ostasien


max. 25 Teilnehmer*innen
Sprache: Englisch



Zur Zeit sind keine Termine bekannt.


Ziele, Inhalte und Methode der Lehrveranstaltung

This course deals with the role of popular culture in the construction of identity. It focuses on the growing notion of East Asian regional identity and the significant role of Korean popular culture. Based on the first ethnographic study of Korean popular culture among East Asians in Vienna, it introduces the historical background of Asian immigrants in Austria and their cultural activities. By consuming a culture that is similar to that of their motherland, they tend to assimilate themselves as Asians, searching for
Asian values in popular culture. The course will examine the concept that advanced technology allows overseas East Asians freely to choose any kind of popular culture they want; and instead of being attracted to European, American, or some other local popular culture, they tend to choose Korean popular culture, which speaks more to their Asian values and sentiments. This course focuses on the Asian values and sentiments as well as regional identity by analyzing and discussing consumer activities of East Asians in Austria.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Every student is required to participate in at least 80 percent of the classes and must hand in a summary of the assigned reading each week. Every student is required to participate in a group presentation. A research paper related to the topic of the course should be handed in at the end of the semester. Students will be graded 30 percent on participation and their summaries of assigned readings, 30 percent on the group presentation, and 40 percent on a final paper, to be written on the topic of film analysis.

Mindestanforderungen und Beurteilungsmaßstab

This course aims at improving students’ understandings of the role of popular culture in the construction of cultural and regional identity. Through an overview of this analysis, it will guide students to an understanding of contemporary East Asian cultural identity, as well as the cultural landscape of East Asians in Austria. It will afford students an understanding of pertinent issues, such as Asian immigration,mobility of culture, Asian values and identity, and regionalism in an East Asian perspective. As a course about an important genre of contemporary popular culture, it will deal with the literature of East Asian popular culture, migration history in Europe, cultural identity, transnational flows of Asians, Asian values and sentiments, and concepts of and practices involved in Asian regionalism and identity.


Every class will consist of a lecture and a discussion of the assigned readings and a group presentation. Students will be required to read assigned readings before attending the class. A report on every assigned
reading will be handed in as a short summary. The lecture and the readings will include topics relevant to the history of East Asian immigration, an overview of the East Asian cultural scene in Austria, and the
role that Korean popular culture has played in East Asian society in Vienna. Issues and background information pertinent to Hallyu, and to East Asian popular culture generally, will also be discussed.


Ching, Leo. 2000. “Globalizing the Regional, Regionalizing the Global: Mass Culture and Asianism in the Age of Late Capital.” Public Culture 12 (1): 233–257.
Cho, Hae-Joang. 2005. “Reading the ‘Korean Wave’ as a Sign of Global Shift.” Korea Journal 45 (4):147–182.
Chow, Kai-Wing, Kevin M. Doak, and Poshek Fu, eds. 2001. Constructing Nationhood in Modern East Asia. Ann Arbor: University of Michigan Press.
Chua Beng-Hua. 1999. “‘Asian-Values’ Discourse and the Resurrection of the Social.” Positions: East Asia Cultures Critique 7 (2): 573–592.
Flemming, Christiansen. 2003. Chinatown, Europe: An Exploration of Overseas Chinese Identity in the 1990s. New York: Routledge Press.
Iwabuchi, Koichi. 2001. “Becoming ‘Culturally Proximate’: The Ascent of Japanese Idol Dramas in Taiwan.” In Asian Media Productions, edited by Brian Moeran, 54–74. Richmond, U.K.: Curzon Press.
———. 2002. Recentering Globalization: Popular Culture and Japanese Transnationalism. Durham and London: Duke University Press.
———. 2004. Feeling Asian Modernities: Transnational Consumption of Japanese TV. Hong Kong:Hong Kong University Press.
———, Stephen Muecke, and Thomas Mandy, eds. 2004. Rogue Flows: Trans-Asia Cultural Traffic. Hong Kong: Hong Kong University Press.
Mathews, Gordon. 2000. Global Culture / Individual Identity: Searching for Home in the Cultural Supermarket. London and New York: Routledge Press.
Mato, Daniel. 2003. “On the Making of Transnational Identities in the Age of Globalization: The US Latino/‘Latin’ American Case.” In Identities: Race, Class, Gender, and Nationality, edited by Linda Marti Alcoff and Eduardo Mendieta, 295–311. Malden, Mass.: Blackwell Press.
Sung, Sang-Yeon. 2008. “Globalization and the Regional Flow of Popular Music: The Role of the Korean Wave (Hanliu) in the Construction of Taiwanese Identities and Asian Values.” Ph.D. dissertation, Indiana

Zuordnung im Vorlesungsverzeichnis

WM4f, JMA M9, KMA M2

Letzte Änderung: Fr 31.08.2018 08:51