Universität Wien
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210110 SE M7: Party Competition and Communication Strategies (2025S)

9.00 ECTS (2.00 SWS), SPL 21 - Politikwissenschaft
Prüfungsimmanente Lehrveranstaltung
Mo 10.03. 16:45-18:15 Hörsaal 3 (H3), NIG 2. Stock

Details

Sprache: Englisch

Lehrende

    Termine (iCal) - nächster Termin ist mit N markiert

    • Montag 17.03. 16:45 - 18:15 Hörsaal 3 (H3), NIG 2. Stock
    • Montag 24.03. 16:45 - 18:15 Hörsaal 3 (H3), NIG 2. Stock
    • Montag 31.03. 16:45 - 18:15 Hörsaal 3 (H3), NIG 2. Stock
    • Montag 07.04. 16:45 - 18:15 Hörsaal 3 (H3), NIG 2. Stock
    • Montag 28.04. 16:45 - 18:15 Hörsaal 3 (H3), NIG 2. Stock
    • Montag 05.05. 16:45 - 18:15 Hörsaal 3 (H3), NIG 2. Stock
    • Montag 12.05. 16:45 - 18:15 Hörsaal 3 (H3), NIG 2. Stock
    • Montag 19.05. 16:45 - 18:15 Hörsaal 3 (H3), NIG 2. Stock
    • Montag 26.05. 16:45 - 18:15 Hörsaal 3 (H3), NIG 2. Stock
    • Montag 02.06. 16:45 - 18:15 Hörsaal 3 (H3), NIG 2. Stock
    • Montag 16.06. 16:45 - 18:15 Hörsaal 3 (H3), NIG 2. Stock
    • Montag 23.06. 16:45 - 18:15 Hörsaal 3 (H3), NIG 2. Stock
    • Montag 30.06. 16:45 - 18:15 Hörsaal 3 (H3), NIG 2. Stock

    Information

    Ziele, Inhalte und Methode der Lehrveranstaltung

    TEACHER
    Christina Gahn

    After a brief discussion of the definition of political parties, we will focus on party competition and how parties use different communication strategies. For example, we will discuss how parties use issues, negative campaigning, personalization, group appeals and populism to compete with each other.
    We read and discuss current empirical (mostly quantitative) journal articles about the topic and focus on how to test the research question empirically. To gain experience, students have the opportunity to carry out a quantitative content analysis.

    For the research exposé, students will come up with their own research question in the research area, write a literature review and develop hypotheses. Then, students will describe how they will test their research question and hypotheses empirically and which data they will use.

    At the end of the semester, students will present their ideas in a mini-conference, where other students will act as discussants. Based on the feedback, the students will conduct their empirical analysis (either qualitative or quantitative) and write their empirical research paper.

    Art der Leistungskontrolle und erlaubte Hilfsmittel

    The class will give you 9 ECTS, which means 225 working hours are required. The grading (100 points) is made up of the following assessment criteria (further details will be announced at the beginning of the semester):
    (1) Attendance and active participation in the class (max. 15 points)
    (2) Reading Exercises about empirical, quantitative journal articles (max. 15 points)
    (3) Coding exercise for quantitative content analysis (max. 5 points)
    (4) A written research exposé + presentation of research exposé + peer-discussion of research exposé (max. 25 points)
    (5) A written empirical research paper (max. 40 points)

    IMPORTANT: Until the first session, the assessment criteria and grade composition might change. This is because I might adapt it to the amount of students registered in the class. The final syllabus will be provided in the first session.

    The correct application of the techniques of scientific work and writing is a prerequisite for a positive assessment. All written submissions are checked for scientific misconduct using the plagiarism software Turnitin. To ensure good scientific practice, the course instructor may request a grade-relevant oral reflection on the submitted work if necessary. If a fraudulent performance is detected (e.g. copying, plagiarism, use of unauthorized aids, falsification, ghostwriting, etc.), the entire course will be assessed as cheated.

    Mindestanforderungen und Beurteilungsmaßstab

    Please note that this course is held in English. Students must be able and willing to read and understand academic literature in English and also be able to follow and take part in a discussion in English. Students also have to submit their coursework in English.

    IMPORTANT: I expect basic knowledge of scientific writing, comparative politics, qualitative and quantitative methods from all students who take this class. I would only recommend this class if you already have knowledge in this areas or are willing to catch up independently. All students have to submit an empirical (either quantitative or qualitative) research paper at the end of the term.

    Attendance in the first session is necessary, otherwise missing students will be deregistered from the course and students from the waiting list will be admitted. Unexcused absences in a maximum of two sessions are possible; after three missed sessions the course will be assessed negatively.
    At least half of the maximum achievable total number of points is required for a positive completion of the class. As a minimum requirement, students must attempt all assessment criteria. This means that the attendance requirement must be met, they need to participate in class, the reading exercises must be submitted, the coding exercise must be submitted, the research exposé must be submitted and presented, peer feedback must be provided, and the research paper must be submitted. If one of these is not met, the course cannot be completed positively.

    The total number of points is made up of the points for the individual components (see above). Grades are awarded according to the following scale:
    87-100 points: Very good (1)
    75-86 points: Good (2)
    63-74 points: Satisfactory (3)
    50-62 points: Sufficient (4)
    0-49 points: Not sufficient (5)

    Prüfungsstoff

    All content as described above.

    Literatur

    The syllabus (including a literature list) will be uploaded on Moodle at the beginning of the term. We will read empirical (mostly quantitative) journal articles in English. Until then, I can recommend the following books as preparation:

    - Powner, Leanne C. Empirical research and writing: A political science student’s practical guide. CQ Press, 2014.
    - Lilleker, D., Jackson, D., Kalsnes, B., Mellado, C., Trevisan, F., & Veneti, A. (Eds.). The Routledge Handbook of Political Campaigning. Taylor & Francis, 2024.

    Zuordnung im Vorlesungsverzeichnis

    Letzte Änderung: Fr 10.01.2025 00:02