220057 SE SE Research Project A (2023S)

Students develop and implement empirical research projects in the field of Strategic Communication. The research projects are designed and conducted in small groups (2-4 students).
In this first semester students develop their ideas for research projects based on the state-of-the-art in the international literature. They provide rationales for problem definitions, literature reviews and based on a theoretical framework formulate concrete research questions and hypotheses. Students develop first ideas of research designs and measurement instruments. The final paper reads like a proposal for the research project, which then is implemented in the following semester. Session are a mix of lectures and interactive feedback sessions.

In this year-long seminar, students will develop and conduct an empirical study in the area of Journalism Studies. During Semester 1 (spring/summer term), students will work on developing the conceptual background, theory and literature review, research questions, and methodology.
During Semester 2 (fall/winter term) students will conduct fieldwork for the studies developed during Semester 1, analysis of results and writing-up process.