Universität Wien
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240542 VU MM6 Practising anthropology in media worlds (2025W)

Prüfungsimmanente Lehrveranstaltung

Participation at first session is obligatory!

The lecturer can invite students to a grade-relevant discussion about partial achievements. Partial achievements that are obtained by fraud or plagiarized result in the non-evaluation of the course (entry 'X' in certificate). The plagiarism software 'Turnitin' will be used.
The use of AI tools (e.g. ChatGPT) for the attainment of partial achievements is only allowed if explicitly requested by the course instructor.
Fr 07.11. 15:00-16:30 Seminarraum A, NIG 4. Stock

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 25 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Freitag 21.11. 09:45 - 13:00 Übungsraum (A414) NIG 4. Stock
  • Freitag 21.11. 15:00 - 16:30 Hörsaal C, NIG 4. Stock
  • Freitag 12.12. 09:45 - 13:00 Seminarraum D, NIG 4. Stock
  • Freitag 12.12. 15:00 - 16:30 Seminarraum D, NIG 4. Stock
  • Freitag 16.01. 09:45 - 13:00 Seminarraum D, NIG 4. Stock
  • Freitag 16.01. 15:00 - 16:30 Seminarraum D, NIG 4. Stock
  • Freitag 23.01. 09:45 - 13:00 Seminarraum D, NIG 4. Stock

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

Course programme
This course reflects on the public role of anthropologists in the media. Students will explore the role of anthropologists in public-facing media and consider the working conditions and communication styles of different media workplaces, as career opportunities and as venues for communicating about anthropological knowledge to specific audiences. Student will work with ethnographic data they have themselves collected in a previous course (the field practicum) to select, analyze, and present elements of their research as an anthropological contribution to a public debate.

Course set-up and main topics
Students will work with the data they collected in the field practicum to work on a media production. In the second session, all students will make a brief presentation about a key learning from the own fieldwork in the form of a “pitch”. Based on the pitch, students will make groups of three to develop a media production about one of the projects. In the conceptualization phase, they choose a message, medium, audience, and distribution platform. In the research phase, they investigate the communication requirements of the selected media, its audiences, style of storytelling and aesthetics. In the production phase, they submit a media production (collectively) and a brief written reflection about the process (individually). The practical work will be guided in classroom sessions that consist of input lectures, Q&A sessions with invited anthropologists working as media professionals, and in-class group work.

Entry requirements
The course is only suitable for students who have successfully completed the fieldwork practicum of the Master Social and Cultural Anthropology or the CREOLE Master.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Assessment
1) Pitch of fieldwork findings – individual participation requirement, pass/fail
2) Preparation of interview questions for guest lecturers - individual participation requirement, pass/fail
3) Media production – collective submission, diverse format, counts 70% towards the final grade.
4) Reflection paper: 800-1200 words, counts 30% towards the final grade.

The individual contribution of each individual student to the media production is assessed through an evaluation form that will be submitted by each individual student to evaluate the contributions of all the group members including oneself.

The media production can take the form of a podcast, short film, short novel, newspaper article, or a carefully crafted social media campaign - for example.

This is an on-campus course and regular attendance is compulsory. To finish the course with a grade, a maximum of 2 x 1,5 hours of absence is permitted.

Mindestanforderungen und Beurteilungsmaßstab

Assessment criteria
The highest possible score to achieve is 100.
70 points: Media production
30 points: Reflection paper


To pass the course, a minimum of 61 points is required.
91-100 = 1, excellent
81-90 = 2, good
71-80 = 3, satisfactory
61-70 = 4, sufficient
00-60 = 5, failed

Prüfungsstoff

Learning goals
A key goal of this course is to get students acquainted with public anthropology - that is, anthropology that is not practiced purely for scientific purposes but is in interaction with the wider world – in this course focussing on the world of public-facing media. Therefore, four practical questions will be central throughout the course:
-What knowledge, qualities and skills does a graduated anthropologist possess? What non-anthropological skills do you need to possess to make your anthropology degree applicable?
-What roles do anthropologist perform in the public-facing fields of media production, distribution and exhibition? This can for example include applied roles as workers or entrepreneurs in professional media institutions, as well as academic anthropologists performing the role of expert in journalistic programs.
- What are the communication requirements of different media genres, and what are their affordances and limitations to communicate about anthropological research to non-anthropological audiences?

Literatur

Students are encouraged to read the following book:
Bakker, L. Cohen, M. & Faaij, W. (2021) Anthropologists Wanted: Why Organizations Need Anthropology. Amsterdam: Amsterdam University Press.

In addition, they will be asked to conduct online and offline research to investigate the media genre they will select for their production and the (publicly accessible) professional history of the guests that will visit the classroom.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 28.07.2025 13:06