330083 SE Nutritional and Medical Marketing (2006W)
Nutritional and Medical Marketing - New product concepts for specific target groups - research, product positioning, sales channel and communication
Prüfungsimmanente Lehrveranstaltung
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Block: 16.10.2006; 13:00 - 17:00; SE 509; Department für Ernährungswissenschaften, UZA II, Althanstrasse 14, 1090 Wien. Die restlichen Termine werden mit den Studierenden vereinbart.
Aushang beim Dep. f. Ernährungswissenschaften beachten!!!
Aushang beim Dep. f. Ernährungswissenschaften beachten!!!
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Ziele, Inhalte und Methode der Lehrveranstaltung
TOPIC : Applied Nutrition of Selected Population Target Groups.1) Basics -the needs:- pregnancy, perinatal period, breastfeeding mother- premature infant- infant - breastfeeding- infant/toddler - formulas, weaning foods- child nutrition - prevention from disease (allergy, obesity etc)- nutrition of the severely sick child (nutrition specialties)- adolescence- specific requirements of adults (sports, sickness etc)- generation 45+ (functional food, prevention from disease, lifesyle products)2) Nutrition and Medical industry. What makes products/services successful?- nutrition and medical market research- nutrition and medical marketinga) product (services) mix (value of the brand)b) pricing strategyc) communication (advertising/agencies, PR)d) potential sales channelse) sales techniques (category management etc)f) basic financials of industrial (nutrition, medical) products and services.g) product research & development, manufacturing, and supply chain
Art der Leistungskontrolle und erlaubte Hilfsmittel
Mindestanforderungen und Beurteilungsmaßstab
Prüfungsstoff
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Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Fr 31.08.2018 08:57