Universität Wien

390028 SE Research Seminar in Business and Behavioral Science (2024W)

5.00 ECTS (2.00 SWS), SPL 39 - Doktoratsstudium Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 24 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine

Tuesdays, 13:15-14:45, seminar room 5 (1st floor)

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The research seminar is open to participants interested in behavioral science, both within marketing and beyond. Each meeting will focus on contemporary topics, with discussions designed to enhance participants’ critical reading and analytical skills. The seminar is cross-disciplinary and aims to achieve multiple goals:

• Develop a deep understanding of current trends and theories in behavioral research.
• Enhance critical thinking and analytical skills through rigorous evaluation of research methodologies and findings.
• Foster the ability to synthesize and integrate insights from diverse research sources.
• Encourage the application of theoretical concepts to real-world phenomena.
• Identify opportunities for improving current research

Art der Leistungskontrolle und erlaubte Hilfsmittel

Participants will be usually assigned to seminal and contemporary readings from various high-impact journals (one short reading/paper per session). The readings will cover both methodological topics and a variety of substantive areas, including marketing, management, psychology, economics, and technology, with a particular focus on new developments in the field.

Mindestanforderungen und Beurteilungsmaßstab

Active participation in seminar discussions.

Prüfungsstoff

Literatur

Literature and readings will be announced one week before the meeting

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Fr 20.09.2024 15:47