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390042 KU Qualitative Research Methods (2021S)

Prüfungsimmanente Lehrveranstaltung


Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").


max. 17 Teilnehmer*innen
Sprache: Englisch


Termine (iCal) - nächster Termin ist mit N markiert

Dienstag 20.04. 09:45 - 16:30 Digital
Mittwoch 21.04. 09:45 - 16:30 Digital
Donnerstag 22.04. 09:45 - 16:30 Digital
Montag 14.06. 09:45 - 11:15 Digital


Ziele, Inhalte und Methode der Lehrveranstaltung

The aim of this course is to provide doctoral researchers with opportunities to explore qualitative research and understand its academic potential and practical dimensions. Emphasis will be placed on conducting qualitative case study research and its implications for theorising. The course will also discuss qualitative interviewing and visual methodologies. It will also consider ethical aspects of qualitative research as well as issues that qualitative researchers encounter when conducting fieldwork. It seeks a balance between practice and theory, and between action and reflection.
This course is divided into eight main parts focusing on the following topics: (1) Introduction to Qualitative Research, its uniqueness and theorising potential, (2) Different types of qualitative research; (3) the qualitative case study under different philosophical orientations; (4) case selection; (5) qualitative interviewing (visual methodologies & archival records); (6) qualitative data analysis (emphasis on text data); (7) criteriology in qualitative research; (8) ethics and publishing qualitative papers.

By the end of the course doctoral researchers are expected to:
1. Understand the role of qualitative research in academic research.
2. Define qualitative case study research; consider the theoretical objectives that case study research serves; explore case study research under different philosophical orientations.
3. Understand that case study sampling involves multiple decisions: specify the units of analysis in case study research, select case study sampling strategies and sources of evidence.
4. Develop an understanding on how to collect data from different (conventional and innovative) sources of evidence: conducting interviews, (researching the visual, identifying and analysing archival records).
5. Identify different approaches to the analysis of qualitative data e.g. content analysis, narrative analysis.
6. Understand the notion of contingent criteriology for evaluating qualitative evidence.
7. Examine ethical dilemmas and issues related to qualitative research.
8. Understand the issues associated with publishing qualitative work.

Course Material: The course lecturer will use different teaching methods and material including slides, readings, qualitative evidence, videos as well as brainstorming exercises.
Class Participation: This includes being an active and substantive contributor to class discussions. To this end, class readings and tasks serve to engage the participants. Contributions that connect to course readings, that relate to previous topics discussed in your PhD studies, and that are tied to specific and relevant experiences are encouraged and valued. Please feel free to reflect on past and present research experiences and challenges.
Reviewer Comments: Doctoral researchers are invited to share with the lecturer any reviewer comments (journal reviews or conference reviews) that can be used as basis for class discussion on publishing qualitative research.
see more information: https://international-business.univie.ac.at/fileadmin/user_upload/p_international_business/Syllabi/QUALITATIVE_RESEARCH.pdf

Art der Leistungskontrolle und erlaubte Hilfsmittel

This will take the form of a written assignment. In particular, students are invited to transcribe 800 words of an interview or naturally occurring text and engage in coding and interpretation. Full details will be given in the course.

Individual Exercise for Class Presentation (Day 3):
Present and discuss an empirical article that employs qualitative research and is influential for your research. Explain how the selected empirical paper has influenced the methodological decisions in your PhD research. Provide a thorough analysis of your methodological choices (associated with qualitative research) in your PhD. (The duration of presentation is 8’ and will take place on day 3 of the course).

Mindestanforderungen und Beurteilungsmaßstab



Instructor’s Key References
Plakoyiannaki, E., Wei, T., Prashantham, S. 2019. “Rethinking qualitative scholarship in emerging markets: Researching, theorizing, and reporting”. Management and Organization Review, Vol. 15, No. 2, pp. 217-234.
Ji, J., Plakoyiannaki, E., Dimitratos P., and Chen, S., 2019. “The qualitative case study research in international entrepreneurship: A state of the art and analysis”, International Marketing Review, 36(1), pp. 164-187.
Fletcher, M., Zhao, Y., Plakoyiannaki, E., and Buck, T., 2018. “Three pathways to case selection in international business: A twenty-year review, analysis and synthesis”, International Business Review, Vol. 27, No 4, pp. 755-766.
Leppäaho, T., Plakoyiannaki, E., and Dimitratos, P., 2016. “The case study in family business: An analysis of current research practices and recommendations”, Family Business Review, Vol. 29, No. 2, pp. 159-173.
Michailova, S., Piekkari, R., Plakoyiannaki, E., Ritvala, T., Mihailova, I., and Salmi, A., 2014. “Breaking the silence about exiting fieldwork: A relational approach and its implications for theorizing”, Academy of Management Review, Vol. 39, No. 2, pp. 138-161.
Chidlow, A., Plakoyiannaki, E., & Welch, C., 2014. “Translation in cross-language international business research: Beyond equivalence”, Journal of International Business Studies, Vol. 45, No. 5, pp. 562-582.
Welch, C., Plakoyiannaki, E., Piekkari, R., and Paavilainen-Mäntymäki, E., 2013, “Legitimizing diverse uses for qualitative research: A rhetorical analysis of two management journals”, International Journal of Management Reviews, Vol. 15, No. 2, p. 245-264.
Poulis, K., Poulis, E., and Plakoyiannaki, E., 2013. “The role of context in case study selection: An international business perspective”, International Business Review, Vol. 22, No. 1, pp. 304-314-
Welch, C., Piekkari, R., Plakoyiannaki, E., and Paavilainen-Mäntymäki, E., 2011, “Theorising from case studies: Towards a pluralist future for international business research”, Journal of International Business Studies, Vol. 42, No. 5, pp. 740-762.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Di 22.06.2021 09:09