Masterprüfung Internationale Betriebswirtschaft (International Marketing) (2018S)

Examinable material includes (a) general marketing knowledge acquired during basic marketing courses such as ABWL Marketing Teil 1 and Teil 2, and (b) contents and literature of the KFK modules "International Marketing" (IM) and "International Marketing Research" (IMR).

The relevant literature is as follows:

Jobber, David (2016): Principles and Practice of Marketing, 8th edition, McGraw Hill, (ISBN-13: 978-007714149)
Hollensen, S. (2011): Global Marketing - A Decision-Oriented Approach, 5th edition, Pearson Educated Limited. (ISBN: 978-0-273-72622-7)
Craig, S. C., Douglas, S. P. (2005): International Marketing Research, 3rd edition, John Wiley & Sons, Ltd. (ISBN: 0-470-01095-9)
Zikmund, W. G. and Babin, B. J. (2016): Exploring Marketing Research, 11th edition, South-Western Cengage Learning. (ISBN:-10 1305263529)
Articles on the Reading Lists of IM and IMR (see Course Specific Readings on our homepage)