Universität Wien FIND

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040020 KU Business Strategy (MA) (2018W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work


Bachelor's degree in business, admission to the Master's programme


Attendance is mandatory. You can miss one out of five sessions without losing points. You will lose all participation marks if you miss two sessions and you will automatically fail the class if you miss more than two sessions.

Note: while we seek to maintain course descriptions on these pages as updated as possible, kindly note that legally binding information on our classes will ultimately be published on our webpages.


Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first serve).


max. 50 participants
Language: English


Classes (iCal) - next class is marked with N

Thursday 15.11. 09:45 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Thursday 22.11. 09:45 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday 28.11. 13:15 - 18:15 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday 12.12. 11:30 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Thursday 13.12. 11:30 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock


Aims, contents and method of the course

This Core Strategy Course addresses the following questions:
• What is a firm strategy?
• Why does a firm need one?
• How does the external environment determine the firm's strategy?
• How does the internal environment affect it?
• Which organizational structures support a strategy?
• How do strategies change over time?
• How do I implement a strategy?

Assessment and permitted materials

Please note that you will start working on the group project during our fourth session so it is essential that you attend this session. You will have 24h to complete the project (including class time).
The topic for the individual final project will be given to you on the day after our last session and you will have 24h to complete it.
Your final grade will be determined based on three components:
Class participation (max 20 points)
Group project (max 40 points)
Individual final paper (max 40 points):
You need to achieve a total of at least 50 points in order to pass the class.

Please note that TURNITIN will be used in order to test all written coursework (e.g. seminar papers) for possible plagiarism.

Minimum requirements and assessment criteria

• Learn about appropriate tools and frameworks to analyze a firm’s business strategy.
• Apply analytical frameworks to real-world case studies.
• Lean how companies can deal with disruptive changes in their external environment and why some companies succeed or fail in doing this.
• Gain the ability to develop business strategies and make recommendations on how to improve existing ones.

Examination topics

Lectures, cases, class discussions;
Language: The course is held in English

Reading list

Please note this class comprises compulsory literature consisting of a number of case studies at a cost of approximately 35 EUR. Information on these will be sent to you before the course starts.

Association in the course directory

Last modified: Mo 07.09.2020 15:28