Universität Wien

040020 KU Business Strategy (MA) (2023S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Summary

1 Reitzig , Moodle
2 Benincasa , Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Registration information is available for each group.

Groups

Group 1

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

Pre-requisites:

Admission to the Master's programme

Attendance:

Attendance is mandatory. You can miss one out of five sessions without losing points. You will lose all participation marks if you miss two sessions and you will automatically fail the class if you miss more than two sessions.

Please note, for all students who want to attend the course it is absolutely essential that you attend the first session as failure to do so will result in your exclusion from the course. (If you fall ill, please contact the lecturer as soon as possible and provide a medical certificate.)
This is to ensure that students on the waiting list have the opportunity to move up!

Note: while we seek to maintain course descriptions on these pages as updated as possible, kindly note that legally binding information on our classes will ultimately be published on our webpages.

Tuesday 07.03. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday 07.03. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 07.03. 13:15 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Thursday 09.03. 09:00 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Thursday 09.03. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Thursday 09.03. 13:15 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 14.03. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday 14.03. 11:30 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 14.03. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Monday 20.03. 11:30 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 28.03. 09:45 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 18.04. 13:15 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 18.04. 15:00 - 18:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Thursday 20.04. 08:00 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Thursday 20.04. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Thursday 27.04. 11:30 - 14:45 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock

Group 2

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

Thursday 20.04. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Thursday 20.04. 13:15 - 14:45 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Thursday 20.04. 15:00 - 16:30 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday 27.04. 11:30 - 14:45 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Thursday 27.04. 15:00 - 16:30 Digital
Thursday 04.05. 09:45 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Thursday 04.05. 11:30 - 14:45 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Monday 08.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Thursday 11.05. 13:15 - 14:45 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Thursday 11.05. 15:00 - 16:30 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday 11.05. 16:45 - 18:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock

Information

Aims, contents and method of the course

This Core Strategy Course addresses the following questions:
• What is a firm strategy?
• Why does a firm need one?
• How does the external environment determine the firm's strategy?
• How does the internal environment affect it?
• Which organizational structures support a strategy?
• How do strategies change over time?
• How do I implement a strategy?

Assessment and permitted materials

ATTENTION: Please note that you will start working on the group project during our fourth session so it is essential that you attend this session. You will have 24h to complete the project (including class time) - PLEASE BLOCK THIS TIME WINDOW TO WORK ON YOUR GROUP PROJECTS (that is, make sure that you are free from other course requirements or work).

The topic for the individual final project will be given to you on the day after our last session and you will have 24h to complete it. AGAIN: PLEASE BLOCK THIS TIME WINDOW TO WORK ON YOUR GROUP PROJECTS (that is, make sure that you are free from other course requirements or work).

There will be no individual deadline extensions.

Your final grade will be determined based on three components:
• Class participation (max 30 points)
• Group project (max 30 points)
• Individual final paper (max 40 points)

You need to achieve a total of at least 50 points in order to pass the class.

Please note that TURNITIN will be used in order to test all written coursework (e.g. group and individual papers) for possible plagiarism.

Minimum requirements and assessment criteria

• Learn about appropriate tools and frameworks to analyze a firm's business strategy.
• Apply analytical frameworks to real-world case studies.
• Lean how companies can deal with disruptive changes in their external environment and why some companies succeed or fail in doing this.
• Gain the ability to develop business strategies and make recommendations on how to improve existing ones.

Examination topics

Lectures, cases, class discussions, and assignments;

Language: The course is held in English

Reading list

Please note this class comprises compulsory literature consisting of a number of case studies at a cost of approximately 40 EUR.

Association in the course directory

Last modified: Th 11.05.2023 11:26