040023 KU Advanced Topics in Marketing: Innovation and Marketing 1 (MA) (2024W)
Continuous assessment of course work
Labels
Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from We 25.09.2024 13:15 to Th 26.09.2024 14:00
- Deregistration possible until Mo 14.10.2024 23:59
Registration information is available for each group.
Groups
Group 1
max. 50 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Thursday 24.10. 15:00 - 18:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Wednesday 06.11. 15:00 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Friday 08.11. 13:15 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 13.11. 15:00 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Monday 18.11. 15:00 - 18:15 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 20.11. 15:00 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Friday 22.11. 08:00 - 14:45 Digital
- Wednesday 27.11. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Aims, contents and method of the course
Assessment and permitted materials
The evaluation criteria of the seminar are as follows:• Participation: 10%
• Midterm: 45%
• Final Exam: 45%
Participation: Grades will be based on the quality and quantity of students’ interventions. Students are encouraged to participate regularly and actively.
• Midterm: 45%
• Final Exam: 45%
Participation: Grades will be based on the quality and quantity of students’ interventions. Students are encouraged to participate regularly and actively.
Minimum requirements and assessment criteria
The final grade is determined as follows:1. Very good ≥ 85%
2. Good ≥ 75%
3. Satisfactory ≥ 60%
4. Sufficient ≥ 50%
5. Poor < 50%Opportunities to retake missed or unsatisfactorily completed examinations cannot be offered. Dic-tionaries are permitted for written examinations.
2. Good ≥ 75%
3. Satisfactory ≥ 60%
4. Sufficient ≥ 50%
5. Poor < 50%Opportunities to retake missed or unsatisfactorily completed examinations cannot be offered. Dic-tionaries are permitted for written examinations.
Reading list
Two books are recommended:• Crawford, Merle, Benedetto, Anthony (2014). New Products Management. McGraw Hill Higher Education.
• Goldenberg, Jacob, Marzursky, David (2002). Creativity in Product Innovation. Cambridge University Press.
• Goldenberg, Jacob, Marzursky, David (2002). Creativity in Product Innovation. Cambridge University Press.
Group 2
max. 50 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Tuesday 08.10. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Tuesday 15.10. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Tuesday 22.10. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Tuesday 05.11. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Tuesday 19.11. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Tuesday 26.11. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Tuesday 03.12. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Tuesday 10.12. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Tuesday 17.12. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Tuesday 07.01. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Tuesday 14.01. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Tuesday 21.01. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Tuesday 28.01. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Aims, contents and method of the course
The purpose of this course is to provide students with a deep understanding of new product development, highlighting the inherent risks and different strategies for overcoming them.
The learning objectives of this course are the following:
• to understand and apply core concepts of new product development
• to recognize critical success factors of new products from both a management and customer
perspective
• to understand key issues in positioning new products in the marketplace
• to learn the importance of creativity and improve design thinking abilities
• to promote cooperation between R&D and marketing in the NPD processThis course covers topics that are theoretically grounded in marketing, innovation, psychology, and
management literature.
Using a combination of lectures and real-life cases, this course will examine the challenges and mechanisms for the generation and management of product innovations. Also, it will discuss strategies,
structures, people, and processes that are required to enhance the development of successful new
products.
The course follows the following structure:
• Basics of Innovation and New Product Development (NPD)
• Success and Failure in Product Innovation
• NPD Process: Opportunity Identification and Selection
• NPD Process: Concept Generation - Market Research
• NPD Process: Concept Generation - Creativity
• NPD Process: Concept Evaluation and Development
• NPD Process: LaunchThe course will consist of interactive and hands-on classes. These lectures are prepared to be dynamic
and rely on different learning methods (real-life examples, small group discussions, etc.).
The learning objectives of this course are the following:
• to understand and apply core concepts of new product development
• to recognize critical success factors of new products from both a management and customer
perspective
• to understand key issues in positioning new products in the marketplace
• to learn the importance of creativity and improve design thinking abilities
• to promote cooperation between R&D and marketing in the NPD processThis course covers topics that are theoretically grounded in marketing, innovation, psychology, and
management literature.
Using a combination of lectures and real-life cases, this course will examine the challenges and mechanisms for the generation and management of product innovations. Also, it will discuss strategies,
structures, people, and processes that are required to enhance the development of successful new
products.
The course follows the following structure:
• Basics of Innovation and New Product Development (NPD)
• Success and Failure in Product Innovation
• NPD Process: Opportunity Identification and Selection
• NPD Process: Concept Generation - Market Research
• NPD Process: Concept Generation - Creativity
• NPD Process: Concept Evaluation and Development
• NPD Process: LaunchThe course will consist of interactive and hands-on classes. These lectures are prepared to be dynamic
and rely on different learning methods (real-life examples, small group discussions, etc.).
Assessment and permitted materials
The evaluation criteria of the seminar are as follows:
• Participation: 10%
• Midterm: 45%
• Final Exam: 45%
Participation: Grades will be based on the quality and quantity of students’ interventions. Students
are encouraged to participate regularly and actively.
• Participation: 10%
• Midterm: 45%
• Final Exam: 45%
Participation: Grades will be based on the quality and quantity of students’ interventions. Students
are encouraged to participate regularly and actively.
Minimum requirements and assessment criteria
The final grade is determined as follows:
1. Very good ≥ 85%
2. Good ≥ 75%
3. Satisfactory ≥ 60%
4. Sufficient ≥ 50%
5. Poor < 50%
Opportunities to retake missed or unsatisfactorily completed examinations cannot be offered. Dictionaries are permitted for written examinations.
1. Very good ≥ 85%
2. Good ≥ 75%
3. Satisfactory ≥ 60%
4. Sufficient ≥ 50%
5. Poor < 50%
Opportunities to retake missed or unsatisfactorily completed examinations cannot be offered. Dictionaries are permitted for written examinations.
Reading list
Information
Examination topics
Students are provided with course materials (lectures) and additional readings.
Association in the course directory
Last modified: We 13.11.2024 10:25
The purpose of this course is to provide students with a deep understanding of new product devel-opment, highlighting the inherent risks and different strategies for overcoming them.
The learning objectives of this course are the following:
• to understand and apply core concepts of new product development
• to recognize critical success factors of new products from both a management and custom-er perspective
• to understand key issues in positioning new products in the marketplace
• to learn the importance of creativity and improve design thinking abilities
• to promote cooperation between R&D and marketing in the NPD processContent
This course covers topics that are theoretically grounded in marketing, innovation, psychology, and management literature.
Using a combination of lectures and real-life cases, this course will examine the challenges and mechanisms for the generation and management of product innovations. Also, it will discuss strat-egies, structures, people and processes that are required to enhance the development of success-ful new products.
The course follows the following structure:
• Basics of Innovation and New Product Development (NPD)
• Success and Failure in Product Innovation
• NPD Process: Opportunity Identification and Selection
• NPD Process: Concept Generation - Market Research
• NPD Process: Concept Generation - Creativity
• NPD Process: Concept Evaluation and Development
• NPD Process: LaunchMethodology
The course will consist of interactive and hands-on classes. These lectures are prepared to be dy-namic and rely on different learning methods (real-life examples, small group discussions, etc).