040024 UK ABWL Marketing II (2016W)
Continuous assessment of course work
Labels
Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 12.09.2016 09:00 to Th 22.09.2016 14:00
- Registration is open from We 28.09.2016 09:00 to Th 29.09.2016 12:00
- Deregistration possible until Tu 11.10.2016 14:00
Registration information is available for each group.
Groups
Group 1
Students taking this course must have already successfully completed the ABWL Marketing I course.It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) on October 4th, 2016 as failure to do so will result in their exclusion from the course.Exchange students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 11th, 2016.http://international-marketing.univie.ac.at/teaching/bachelor-bwibw/courses-ws-1617/#c615758
max. 50 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Tuesday
04.10.
09:45 - 11:15
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday
18.10.
09:45 - 11:15
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday
25.10.
09:45 - 11:15
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
03.11.
09:45 - 11:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday
08.11.
09:45 - 11:15
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday
15.11.
09:45 - 11:15
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Friday
18.11.
15:00 - 16:30
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday
23.11.
11:30 - 13:00
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday
29.11.
09:45 - 11:15
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday
13.12.
09:45 - 11:15
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Friday
16.12.
09:45 - 11:15
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Tuesday
10.01.
09:45 - 11:15
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday
17.01.
13:15 - 14:45
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Minimum requirements and assessment criteria
As the course has prüfungsimmanenten Charakter, attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a failed grade.For passing the course, students need to achieve 50 percent of the overall points on total (group presentation, midterm exam, final exam). The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered).
Group 2
Students taking this course must have already successfully completed the ABWL Marketing I course.It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) on October 5th, 2016 as failure to do so will result in their exclusion from the course.Exchange students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 11th, 2016.http://international-marketing.univie.ac.at/teaching/bachelor-bwibw/courses-ws-1617/#c615759
max. 50 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Wednesday
05.10.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Wednesday
19.10.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
28.10.
08:00 - 11:15
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
09.11.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Wednesday
16.11.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
18.11.
15:00 - 16:30
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Wednesday
23.11.
11:30 - 13:00
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Thursday
01.12.
09:45 - 11:15
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Wednesday
14.12.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
16.12.
09:45 - 11:15
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Wednesday
11.01.
09:45 - 11:15
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Tuesday
17.01.
13:15 - 14:45
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Minimum requirements and assessment criteria
As the course has "prüfungsimmanenten Charakter", attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a "failed" grade.For passing the course, students need to achieve 50 percent of the overall points on total (group presentation, midterm exam, final exam). The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered).
Information
Aims, contents and method of the course
Assessment and permitted materials
Performance in the course will be assessed as follows:3 ECTS (Curriculum 2014)
Group Presentation (Team Grade): 20 pt.
Midterm Exam: 25 pt.
Final Exam: 30 pt.
Total Points (Max.): 75 pt.4 ECTS (Curriculum 2011)
Group Presentation (Team Grade): 20 pt.
Midterm Exam: 35 pt.
Final Exam: 45 pt.
Total Points (Max): 100 pt.No material other than a dictonary may be used in the midterm exam and in the final exam.
Group Presentation (Team Grade): 20 pt.
Midterm Exam: 25 pt.
Final Exam: 30 pt.
Total Points (Max.): 75 pt.4 ECTS (Curriculum 2011)
Group Presentation (Team Grade): 20 pt.
Midterm Exam: 35 pt.
Final Exam: 45 pt.
Total Points (Max): 100 pt.No material other than a dictonary may be used in the midterm exam and in the final exam.
Examination topics
The group presentations will involve groups of 3-6 students. The same grade will be awarded to all students of the same group. All group members have to contribute and participate in the presentation and later discussion.
The midterm exam will based on the material covered in the student presentations. Therefore, it is essential that you study the corresponding chapters and actively participate in the presentations. The midterm exam will last 45 minutes for the 3 ECTS exam and 60 minutes for the 4 ECTS exam.
The final exam will be based only on the new topics covered by the instructor in the second half of the course (Sessions 8 to 12). The relevant material includes the corresponding book chapters as well as everything that has been covered in the lectures (i.e., lecture slides and class discussion). The final exam will last 45 minutes for the 3 ECTS exam and 60 minutes for the 4 ECTS exam.
The midterm exam will based on the material covered in the student presentations. Therefore, it is essential that you study the corresponding chapters and actively participate in the presentations. The midterm exam will last 45 minutes for the 3 ECTS exam and 60 minutes for the 4 ECTS exam.
The final exam will be based only on the new topics covered by the instructor in the second half of the course (Sessions 8 to 12). The relevant material includes the corresponding book chapters as well as everything that has been covered in the lectures (i.e., lecture slides and class discussion). The final exam will last 45 minutes for the 3 ECTS exam and 60 minutes for the 4 ECTS exam.
Reading list
The required textbook is:
Jobber, David (2012): Principles and Practice of Marketing, 7th Ed., McGrawHill.Supplementary literature:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2009): Marketing Management: A Contemporary Perspective, McGrawHill.
Jobber, David (2012): Principles and Practice of Marketing, 7th Ed., McGrawHill.Supplementary literature:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2009): Marketing Management: A Contemporary Perspective, McGrawHill.
Association in the course directory
Last modified: Mo 07.09.2020 15:28
The second half of the course will consist of lectures referring to some marketing issues like services marketing, business to business marketing etc.