040024 UK ABWL Marketing II (2020W)
Continuous assessment of course work
Labels
Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 14.09.2020 09:00 to We 23.09.2020 12:00
- Deregistration possible until Sa 31.10.2020 12:00
Registration information is available for each group.
Groups
Group 1
Students taking this course must have already successfully completed the ABWL Marketing I course.It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).Exchange students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 11th, 2020.https://international-marketing.univie.ac.at/studies/bachelor-bwibw/courses-ws-202021/#c544079
max. 50 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Monday
05.10.
16:45 - 18:15
Digital
Monday
19.10.
16:45 - 18:15
Digital
Tuesday
27.10.
15:00 - 16:30
Digital
Tuesday
03.11.
15:00 - 16:30
Digital
Monday
09.11.
16:45 - 18:15
Digital
Monday
16.11.
16:45 - 18:15
Digital
Monday
23.11.
16:45 - 18:15
Digital
Monday
30.11.
16:45 - 18:15
Digital
Monday
07.12.
16:45 - 18:15
Digital
Monday
14.12.
16:45 - 18:15
Digital
Monday
11.01.
16:45 - 18:15
Digital
Monday
18.01.
16:45 - 18:15
Digital
Friday
22.01.
09:45 - 11:15
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Aims, contents and method of the course
Assessment and permitted materials
Performance in the course will be assessed as follows:
Group Presentation (Team grade): 30%
Midterm Exam (Session 2-6, Team grade): 25%
Final Exam (Session 7-12): 45%No material other than a dictonary may be used in the midterm exam and in the final exam.
Group Presentation (Team grade): 30%
Midterm Exam (Session 2-6, Team grade): 25%
Final Exam (Session 7-12): 45%No material other than a dictonary may be used in the midterm exam and in the final exam.
Reading list
The required textbook is:
Jobber, David and Fiona Ellis-Chadwick (2020): Principles and Practice of Marketing, 9th Ed., McGrawHill (ISBN 978-1-5268-4723-2)
Jobber, David and Fiona Ellis-Chadwick (2020): Principles and Practice of Marketing, 9th Ed., McGrawHill (ISBN 978-1-5268-4723-2)
Group 2
Students taking this course must have already successfully completed the ABWL Marketing I course.It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).Exchange students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 11th, 2020.https://international-marketing.univie.ac.at/studies/bachelor-bwibw/courses-ws-202021/#c544090
max. 50 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Wednesday
07.10.
15:00 - 16:30
Digital
Wednesday
21.10.
15:00 - 16:30
Digital
Wednesday
28.10.
15:00 - 16:30
Digital
Wednesday
04.11.
15:00 - 16:30
Digital
Wednesday
11.11.
15:00 - 16:30
Digital
Wednesday
18.11.
15:00 - 16:30
Digital
Wednesday
25.11.
15:00 - 16:30
Digital
Wednesday
02.12.
15:00 - 16:30
Digital
Wednesday
09.12.
15:00 - 16:30
Digital
Wednesday
16.12.
15:00 - 16:30
Digital
Wednesday
13.01.
15:00 - 16:30
Digital
Wednesday
20.01.
15:00 - 16:30
Digital
Friday
22.01.
09:45 - 11:15
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Aims, contents and method of the course
The course seeks to apply key marketing concepts acquired in the ABWL Marketing I course to real-life examples as well as to provide new theoretical and practical knowledge on additional marketing topics such as international marketing, services management, business-to-business markets, and ethical marketing.Applied marketing cases on Marketing Environment, Competitive Analysis, Consumer Behavior, Marketing Research, Advertising, Promotion, Brand Strategy, Segmentation and Pricing and marketing across various sectors: International Marketing, Services Marketing, Business to Business Marketing, Ethical Marketing, Marketing Implementation and Control.The first half of the course will be based on group presentations. Each group (consisting of three to six students) has to prepare one presentation on a specific company. These presentation refer to real business cases where the students have to identify and comment on the relevant theoretical background taught in ABWL Marketing I and propose solutions and suggestions. In each session, two groups will present two different companies.
The second half of the course will consist of lectures referring to some marketing issues like services marketing, business to business marketing etc.
The second half of the course will consist of lectures referring to some marketing issues like services marketing, business to business marketing etc.
Assessment and permitted materials
Performance in the course will be assessed as follows:
Group Presentation (Team grade): 30%
Midterm Exam (Session 2-6): 25%
Final Exam (Session 7-12): 45%No material other than a dictonary may be used in the midterm exam and in the final exam.
Group Presentation (Team grade): 30%
Midterm Exam (Session 2-6): 25%
Final Exam (Session 7-12): 45%No material other than a dictonary may be used in the midterm exam and in the final exam.
Reading list
The required textbook is:
Jobber, David and Fiona Ellis-Chadwick (2020): Principles and Practice of Marketing, 9th Ed., McGrawHill (ISBN 978-1-5268-4723-2).
Jobber, David and Fiona Ellis-Chadwick (2020): Principles and Practice of Marketing, 9th Ed., McGrawHill (ISBN 978-1-5268-4723-2).
Information
Minimum requirements and assessment criteria
As the course has prüfungsimmanenten Charakter, attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a failed grade.For passing the course, students need to achieve 50 percent of the overall points on total (group presentation, midterm exam, final exam). The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered).
Examination topics
The group presentations will involve groups of 3-6 students. The same grade will be awarded to all students of the same group. All group members have to contribute and participate in the presentation and later discussion.
The midterm exam will based on the material covered in the student presentations (Sessions: 2, 3, 4, 5, 6). Therefore, it is essential that you study the corresponding chapters and actively participate in the presentations.
The final exam will be based only on the new topics covered by the instructor in the second half of the course (Sessions: 7, 9, 10, 11, 12). The relevant material includes the corresponding book chapters as well as everything that has been covered in the lectures. The final exam will last 45 minutes and will be held in class. UPDATE 29.09.2020: A final decision on whether digital or on-site testing will take place will be announced at the beginning of January.
The midterm exam will based on the material covered in the student presentations (Sessions: 2, 3, 4, 5, 6). Therefore, it is essential that you study the corresponding chapters and actively participate in the presentations.
The final exam will be based only on the new topics covered by the instructor in the second half of the course (Sessions: 7, 9, 10, 11, 12). The relevant material includes the corresponding book chapters as well as everything that has been covered in the lectures. The final exam will last 45 minutes and will be held in class. UPDATE 29.09.2020: A final decision on whether digital or on-site testing will take place will be announced at the beginning of January.
Association in the course directory
Last modified: Fr 12.05.2023 00:12
The second half of the course will consist of lectures referring to some marketing issues like services marketing, business to business marketing etc.