040024 UK ABWL Marketing II (2021W)
Continuous assessment of course work
Labels
MIXED
Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 13.09.2021 09:00 to Th 23.09.2021 12:00
- Registration is open from Mo 27.09.2021 09:00 to We 29.09.2021 12:00
- Deregistration possible until Fr 15.10.2021 23:59
Registration information is available for each group.
Groups
Group 1
Students taking this course must have already successfully completed the ABWL Marketing I course.It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).Exchange students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 10th, 2021.https://international-marketing.univie.ac.at/studies/bachelor-bwibw/courses-ws-202122/
max. 50 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 06.10. 15:00 - 16:30 Digital
- Wednesday 20.10. 15:00 - 16:30 Digital
- Wednesday 27.10. 15:00 - 16:30 Digital
- Wednesday 03.11. 15:00 - 16:30 Digital
- Wednesday 10.11. 15:00 - 16:30 Digital
- Wednesday 17.11. 15:00 - 16:30 Digital
- Wednesday 24.11. 15:00 - 16:30 Digital
-
Friday
26.11.
09:45 - 11:15
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock - Wednesday 01.12. 15:00 - 16:30 Digital
- Thursday 09.12. 15:00 - 16:30 Digital
- Wednesday 15.12. 15:00 - 16:30 Digital
- Wednesday 12.01. 15:00 - 16:30 Digital
- Wednesday 19.01. 15:00 - 16:30 Digital
-
Wednesday
26.01.
15:00 - 16:30
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Group 2
Students taking this course must have already successfully completed the ABWL Marketing I course.It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).Exchange students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 10th, 2021.https://international-marketing.univie.ac.at/studies/bachelor-bwibw/courses-ws-202122/
max. 50 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Thursday 07.10. 15:00 - 16:30 Digital
- Thursday 21.10. 15:00 - 16:30 Digital
- Thursday 28.10. 15:00 - 16:30 Digital
- Thursday 04.11. 15:00 - 16:30 Digital
- Thursday 11.11. 15:00 - 16:30 Digital
- Thursday 18.11. 15:00 - 16:30 Digital
- Thursday 25.11. 15:00 - 16:30 Digital
-
Friday
26.11.
09:45 - 11:15
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock - Thursday 02.12. 15:00 - 16:30 Digital
- Thursday 09.12. 15:00 - 16:30 Digital
- Thursday 16.12. 15:00 - 16:30 Digital
- Thursday 13.01. 15:00 - 16:30 Digital
- Thursday 20.01. 15:00 - 16:30 Digital
-
Wednesday
26.01.
15:00 - 16:30
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Information
Aims, contents and method of the course
The course seeks to apply key marketing concepts acquired in the ABWL Marketing I course to real-life examples as well as to provide new theoretical and practical knowledge on additional marketing topics such as Business-to-Business Marketing, Services Marketing, International Marketing, Marketing Implementation and Control, and Ethical Marketing.Applied marketing cases on Marketing Environment, Competitive Analysis, Consumer Behavior, Marketing Research, Advertising, Promotion, Brand Strategy, Segmentation, Targeting, Positioning and marketing across various sectors: International Marketing, Services Marketing, Business to Business Marketing, Ethical Marketing, Marketing Implementation and Control.The first half of the course will be based on group presentations. Each group – formed by five students – has to prepare one presentation on a given market/company (see below). Students will have to apply theoretical frameworks taught in ABWL Marketing I in order to propose relevant solutions and/or recommendations to the case at hand. Each session will focus on the same marketing topic and will include two group presentations dealing with a different case. Each presentation is limited to 25 minutes and will be followed by questions and discussion from the instructor and the audience.The second half of the course will consist of lectures covering new marketing topics such as services marketing, business-to-business marketing
Assessment and permitted materials
Performance in the course will be assessed as follows:
Group Presentation (Team grade): 30%
Midterm Exam (Session 2-6): 25%
Final Exam (Session 7-12): 45%No material other than a dictonary may be used in the midterm exam and in the final exam.
Group Presentation (Team grade): 30%
Midterm Exam (Session 2-6): 25%
Final Exam (Session 7-12): 45%No material other than a dictonary may be used in the midterm exam and in the final exam.
Minimum requirements and assessment criteria
As the course has prüfungsimmanenten Charakter, attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a failed grade.For passing the course, students need to achieve 50 percent of the overall points on total (group presentation, midterm exam, final exam). The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered).
Examination topics
The group presentations will involve groups of 5 students. The same grade will be awarded to all students of the same group. All group members have to contribute and participate in the presentation and later discussion.All presentations have to be done using Power Point (or a similar program) and every group member has to present. Absent or not presenting group members without prior confirmation from the course instructor will be graded with zero points.The midterm exam will be based on the material covered in the student presentations (Sessions: 2, 3, 4, 5, 6). Therefore, it is essential that you study the corresponding chapters and actively participate in the presentations.The final exam will be based only on the new topics covered by the instructors in the second half of the course (Sessions: 7, 9, 10, 11, 12). The relevant material includes the corresponding book chapters as well as everything that has been covered in the lectures. The final exam will be held in class.
Reading list
The required textbook is:
Jobber, David and Fiona Ellis-Chadwick (2019): Principles and Practice of Marketing, 9th Ed., McGrawHill (ISBN 978-1-5268-4723-2).
Jobber, David and Fiona Ellis-Chadwick (2019): Principles and Practice of Marketing, 9th Ed., McGrawHill (ISBN 978-1-5268-4723-2).
Association in the course directory
Last modified: Fr 12.05.2023 00:12