040024 VO Management I - Marketing (MA) (2022S)

2.00 ECTS (1.00 SWS), SPL 4 - Wirtschaftswissenschaften

REMOTE

Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

Language: English

Examination dates

Wednesday 27.04.2022 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 29.06.2022 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Wednesday 21.09.2022 08:00 - 09:30 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß

Lecturers

Christoph Fuchs

Classes (iCal) - next class is marked with N

All lectures will be online (online lectures) via Zoom.
As far as it is possible due to COVID-19, the examination will take place on site.

Wednesday 02.03. 09:45 - 11:15 Digital
Wednesday 09.03. 09:45 - 11:15 Digital
Wednesday 16.03. 09:45 - 11:15 Digital
Wednesday 23.03. 09:45 - 11:15 Digital
Wednesday 30.03. 09:45 - 11:15 Digital
Wednesday 06.04. 09:45 - 11:15 Digital

Information

Aims, contents and method of the course

Marketing is a complex business function that requires a balance of analytical and synthetic thinking. This course introduces a series of frameworks and tools that can be used to a) solve general business problems and b) develop specific marketing strategies and programs.

The course is oriented around understanding the three Cs (customers, company and competitors), developing a strategy for the chosen product/market(s), and translating this strategy into more specific plans through the elements of the marketing mix, the four Ps (product offering, pricing, promotion and physical distribution). Course materials are provided via Moodle.

Assessment and permitted materials

Evaluation of performance will be based on a multiple choice exam (one correct answer per question). Please note that you need to register separately for the exam.

Minimum requirements and assessment criteria

1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%

Examination topics

• Kotler, Keller, Brady, Goodman, & Hansen (2016), Marketing Management, 3rd European Edition, Pearson Prentice Hall.
• Slides via Moodle
• Videos and readings

Reading list

The course will be administered via the online leaning platform Moodle; to get access, you need to register via U:SPACE (no “first come, first serve” principle). You will also get a detailed Syllabus on Moodle which also contains links to Zoom. Please check this syllabus regularly (it will be constantly updated).

For more information, please visit https://marketing.univie.ac.at/studium/master/lvs-im-sommersemester/

Association in the course directory

Last modified: Th 11.05.2023 11:26