Universität Wien

040024 VO Management I - Marketing (MA) (2024S)

2.00 ECTS (1.00 SWS), SPL 4 - Wirtschaftswissenschaften
MIXED
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
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Details

Language: English

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

  • Wednesday 13.03. 13:15 - 14:45 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 20.03. 13:15 - 14:45 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 10.04. 13:15 - 14:45 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 24.04. 13:15 - 14:45 Digital
  • Wednesday 08.05. 13:15 - 14:45 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 22.05. 13:15 - 14:45 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock

Information

Aims, contents and method of the course

Marketing is a complex business function that requires a balance of analytical and synthetic thinking. This course introduces a series of frameworks and tools that can be used to a) solve general business problems and b) develop specific marketing strategies and programs.

The course is oriented around understanding the three Cs (customers, company and competitors), developing a strategy for the chosen product/market(s), and translating this strategy into more specific plans through the elements of the marketing mix, the four Ps (product offering, pricing, promotion and physical distribution). Course materials are provided via Moodle.

Assessment and permitted materials

Evaluation of performance will be based on a multiple choice exam (one correct answer per question). Please note that you need to register separately for the exam.

Minimum requirements and assessment criteria

1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%

Examination topics

• Kotler, Ph. / Keller, K.L. / Chernev, A. (2022): Marketing Management, 16th Global Edition, Pearson.
• Slides via Moodle
• Videos and readings

Reading list

The course will be administered via the online leaning plattform Moodle; to get access, you need to register via U:SPACE (no "first come, first serve" principle). You will also get a detailed Syllabus on Moodle. Please check this syllabus regularly (it will be constantly updated).

For more information, please visit: https://marketing.univie.ac.at/studium/master/lehrveranstaltungen/

Association in the course directory

Last modified: Mo 23.09.2024 09:45