Universität Wien FIND

040034 KU Strategic Innovation (MA) (2016W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

03.10.2016-10.10.2016 (5 sessions) TO BE CONFIRMED

13.10 currently is a FALL-BACK session only, in case one of the above 5 days needs to be cancelled.

EXAM: this will most probably take place in the evening of the final session, 10.10.16 (from ca. 5pm onwards)

Bachelor's degree in business, successful completion of Business Strategy (040020), valid registration for this course

As part of the course grade, your class participation will be assessed every session. Keep in mind that participation is more than just attendance. Points will be subtracted for systematic absences (NOTE that you will automatically fail the class if you miss more than 20% of classes), but in grading participation the quality of your comments will count.

Please note, for all students who want to attend the course it is
absolutely essential that you attend the first session (3 October 2016) as failure to do so will result in your exclusion from the course.
This is to ensure that students on the waiting list have the opportunity to move up!

Further information can be found here:

Please note (and plan accordingly) that the deadline for handing in the group project will be approximately a week after the course sessions end (October).

Note: while we seek to maintain course descriptions on these course catalogue pages as updated as possible, kindly note that legally binding information on our classes will ultimately be published on our websites (see http://strategy.univie.ac.at/information-for-students/ for details)


Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).


max. 50 participants
Language: English


Classes (iCal) - next class is marked with N

Monday 03.10. 11:30 - 13:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Monday 03.10. 13:15 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday 05.10. 11:30 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Thursday 06.10. 11:30 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Friday 07.10. 11:30 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Monday 10.10. 11:30 - 13:00 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Monday 10.10. 13:15 - 14:45 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Monday 10.10. 16:45 - 20:00 PC-Seminarraum 1 Oskar-Morgenstern-Platz 1 1.Untergeschoß
PC-Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Untergeschoß
Friday 14.10. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Friday 14.10. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Friday 14.10. 16:45 - 20:00 PC-Seminarraum 1 Oskar-Morgenstern-Platz 1 1.Untergeschoß
PC-Seminarraum 2 Oskar-Morgenstern-Platz 1 1.Untergeschoß


Aims, contents and method of the course

The Strategic Innovation elective addresses the following questions:
• What is Strategic Innovation?
• How to enhance corporate creativity
• How to enhance an organization’s innovation potential
• How to experiment with a new business model idea?
• How to commercialize a new business model?
• How to respond to competitors’ strategic innovation?
• How to win employees’ emotional commitment to a new strategy

Assessment and permitted materials

Class participation: 30%

Individual written exam (in-class, open book): 40%

Group project: 30%

You need to achieve a total of at least 50% in order to pass the class.

Please note further that missing more than 20% of classes will result in failing the whole course.

Minimum requirements and assessment criteria

To work through the following questions:

What exactly is strategic innovation and why would I engage in it?
If I want to strategically innovate in my business, how can I do it?
I have come up with an idea – how do I know it works?
How do I know that my new business model not only works but will be profitable, too?
If somebody else discovers a new model in my industry, how should I respond to it?
How can I convince my organization (and win emotional commitment) for embarking on such a journey?

Examination topics

Lectures, cases, class discussions, in-class exercises

Reading list

Compulsory literature Winter 2016/17:

Please note: further information on compulsory literature will be announced as soon as possible! This literature will contain teaching cases for which licensing fees must be paid - details to follow.

Association in the course directory

Last modified: Mo 07.09.2020 15:28