Universität Wien

040034 KU Strategic Innovation (MA) (2017W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Since this is a Major course, you need to have completed the Minor first.
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 50 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

This course comprises 5 sessions - 12 October is currently a fall-back session only.

  • Monday 02.10. 09:45 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 03.10. 09:45 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 04.10. 13:15 - 18:15 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 05.10. 09:45 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Monday 09.10. 11:30 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
    Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
  • Monday 09.10. 16:50 - 20:00 PC-Seminarraum 2 Oskar-Morgenstern-Platz 1 1.Untergeschoß
    PC-Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Untergeschoß

Information

Aims, contents and method of the course

The Strategic Innovation elective addresses the following questions:
• What is Strategic Innovation?
• How to enhance corporate creativity
• How to enhance an organization’s innovation potential
• How to experiment with a new business model idea?
• How to commercialize a new business model?
• How to respond to competitors’ strategic innovation?
• How to win employees’ emotional commitment to a new strategy

Assessment and permitted materials

Class participation: 30%

Individual written exam (in-class, open book): 40%

Group project: 30%

You need to achieve a total of at least 50% in order to pass the class.

Please note further that missing more than 20% of classes will result in failing the whole course.

Minimum requirements and assessment criteria

To work through the following questions:

What exactly is strategic innovation and why would I engage in it?
If I want to strategically innovate in my business, how can I do it?
I have come up with an idea – how do I know it works?
How do I know that my new business model not only works but will be profitable, too?
If somebody else discovers a new model in my industry, how should I respond to it?
How can I convince my organization (and win emotional commitment) for embarking on such a journey?

Examination topics

Lectures, cases, class discussions, in-class exercises

Reading list

Please note: further information on compulsory literature will be announced as soon as possible! This literature will contain teaching cases for which licensing fees must be paid - details to follow.

Association in the course directory

Last modified: Mo 07.09.2020 15:28