Universität Wien

040034 KU Strategic Innovation (MA) (2018W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Since this is a Major course, you need to have completed the Minor first.
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 50 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

Friday 12 October is a fall-back session only, in case one of the earlier ones is cancelled.

  • Monday 01.10. 13:15 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Monday 01.10. 16:45 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 03.10. 11:30 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
    Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 05.10. 11:30 - 16:25 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Monday 08.10. 11:30 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 10.10. 11:30 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 10.10. 16:45 - 20:00 PC-Seminarraum 1 Oskar-Morgenstern-Platz 1 1.Untergeschoß
    PC-Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Untergeschoß
  • Friday 12.10. 08:30 - 11:00 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 12.10. 15:00 - 16:30 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 12.10. 16:45 - 19:50 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
    PC-Seminarraum 1 Oskar-Morgenstern-Platz 1 1.Untergeschoß
    PC-Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Untergeschoß
  • Monday 15.10. 15:00 - 20:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 19.10. 16:45 - 20:00 PC-Seminarraum 1 Oskar-Morgenstern-Platz 1 1.Untergeschoß
    PC-Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Untergeschoß

Information

Aims, contents and method of the course

The Strategic Innovation elective addresses the following questions:
• What is Strategic Innovation?
• How to enhance corporate creativity
• How to enhance an organization’s innovation potential
• How to experiment with a new business model idea?
• How to commercialize a new business model?
• How to respond to competitors’ strategic innovation?
• How to win employees’ emotional commitment to a new strategy

Assessment and permitted materials

Class participation: 30%

Individual written exam (in-class, open book): 40%

Group project: 30%

You need to achieve a total of at least 50% in order to pass the class.

Please note further that missing more than 20% of classes will result in failing the whole course.

Additionally, please note that TURNITIN will be used in order to test all written coursework (e.g. seminar papers) for possible plagiarism.

Minimum requirements and assessment criteria

To work through the following questions:

What exactly is strategic innovation and why would I engage in it?
If I want to strategically innovate in my business, how can I do it?
I have come up with an idea – how do I know it works?
How do I know that my new business model not only works but will be profitable, too?
If somebody else discovers a new model in my industry, how should I respond to it?
How can I convince my organization (and win emotional commitment) for embarking on such a journey?

Examination topics

Lectures, cases, class discussions, in-class exercises

Reading list

Please note: Further information on compulsory literature will be announced as soon as possible! This literature will contain teaching cases for which licensing fees must be paid. We demand that you hold us free from liability claims by copyright owners of case-based materials when attending our classes. To that end, we check whether you have legitimately acquired your teaching materials by the end of the second session. If you have not, we will unfortunately have to un-enroll you from the class.

Association in the course directory

Last modified: Mo 07.09.2020 15:28