Universität Wien FIND

040034 KU Strategic Innovation (MA) (2019W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Since this is a Major course, you need to have completed the Minor first.

Details

max. 50 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

Tuesday 01.10. 11:30 - 14:45 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday 01.10. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday 02.10. 11:30 - 16:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Thursday 03.10. 12:00 - 17:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Monday 07.10. 11:30 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday 09.10. 11:30 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday 09.10. 16:45 - 20:00 PC-Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Untergeschoß
Friday 11.10. 09:45 - 14:45 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Friday 11.10. 15:00 - 18:15 PC-Seminarraum 1 Oskar-Morgenstern-Platz 1 1.Untergeschoß
PC-Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Untergeschoß

Information

Aims, contents and method of the course

The Strategic Innovation elective addresses the following questions:
• What is Strategic Innovation?
• How to enhance corporate creativity
• How to enhance an organization's innovation potential
• How to experiment with a new business model idea?
• How to commercialize a new business model?
• How to respond to competitors' strategic innovation?
• How to win employees' emotional commitment to a new strategy

Assessment and permitted materials

Class participation: 30%

Individual written exam (in-class, open book): 40%

Group project: 30%

You need to achieve a total of at least 50% in order to pass the class.

Please note further that missing more than 20% of classes will result in failing the whole course.

Additionally, please note that TURNITIN will be used in order to test all written coursework (e.g. seminar papers) for possible plagiarism.

Minimum requirements and assessment criteria

To work through the following questions:

What exactly is strategic innovation and why would I engage in it?
If I want to strategically innovate in my business, how can I do it?
I have come up with an idea – how do I know it works?
How do I know that my new business model not only works but will be profitable, too?
If somebody else discovers a new model in my industry, how should I respond to it?
How can I convince my organization (and win emotional commitment) for embarking on such a journey?

Examination topics

Lectures, cases, class discussions, in-class exercises

Reading list

Please note: Further information on compulsory literature will be announced as soon as possible! This literature will contain teaching cases for which licensing fees must be paid. We demand that you hold us free from liability claims by copyright owners of case-based materials when attending our classes. To that end, we check whether you have legitimately acquired your teaching materials by the end of the second session. If you have not, we will unfortunately have to un-enroll you from the class.

Association in the course directory

Last modified: We 20.11.2019 14:07