040037 SE Seminar Marketing (MA) (2023W)
Continuous assessment of course work
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Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 11.09.2023 09:00 to Fr 22.09.2023 12:00
- Registration is open from Tu 26.09.2023 09:00 to We 27.09.2023 12:00
- Deregistration possible until Fr 20.10.2023 23:59
Registration information is available for each group.
Groups
Group 1
max. 24 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Wednesday
04.10.
11:30 - 14:45
Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Wednesday
29.11.
09:45 - 16:30
Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday
30.01.
09:45 - 16:30
Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Wednesday
31.01.
09:00 - 16:30
Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Stock
Aims, contents and method of the course
Assessment and permitted materials
The final grade consists of three components:
Group presentation (45%)
Participation (10%)
Final report (45%)Participants will be assigned to groups of three and will work on a pre-defined topic or research question (students’ preferences will be taken into consideration whenever possible). Each group will receive a few references which will serve as a starting point for the investigation. The groups will need to identify and critically discuss all the relevant literature. We also appreciate if the investigation is enriched with additional data (these might include analyses of industry practices, expert interviews, case study, analysis of available secondary data, etc.). We expect participants to develop new research insights and highlight also relevant research opportunities.
Group presentation (45%)
Participation (10%)
Final report (45%)Participants will be assigned to groups of three and will work on a pre-defined topic or research question (students’ preferences will be taken into consideration whenever possible). Each group will receive a few references which will serve as a starting point for the investigation. The groups will need to identify and critically discuss all the relevant literature. We also appreciate if the investigation is enriched with additional data (these might include analyses of industry practices, expert interviews, case study, analysis of available secondary data, etc.). We expect participants to develop new research insights and highlight also relevant research opportunities.
Minimum requirements and assessment criteria
Students achieving less than 50% will fail the course and need to retake the course. Attendance in the first class is required. Class attendance is expected throughout the seminar.≥ 90%: 1
≥ 80%: 2
≥ 65%: 3
≥ 50%: 4
< 50%: 5 (fail)
≥ 80%: 2
≥ 65%: 3
≥ 50%: 4
< 50%: 5 (fail)
Reading list
To be announced.
Group 2
max. 24 participants
Language: German
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Friday
06.10.
15:00 - 16:30
Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Friday
13.10.
15:00 - 16:30
Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Friday
20.10.
15:00 - 16:30
Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Friday
27.10.
15:00 - 16:30
Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Friday
03.11.
15:00 - 16:30
Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Friday
10.11.
15:00 - 16:30
Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Friday
17.11.
15:00 - 16:30
Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Friday
24.11.
15:00 - 16:30
Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Friday
15.12.
15:00 - 16:30
Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Friday
12.01.
15:00 - 16:30
Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Friday
19.01.
15:00 - 16:30
Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Friday
26.01.
15:00 - 16:30
Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Aims, contents and method of the course
The aim of the course is to analyze, present, and critically document studies in advertising research and to compose the seminar paper as part of a literature seminar. In the first two sessions, the course instructor provides an introduction to the topic. The two subsequent blocks involve individual group discussions and the final presentation. The seminar paper is to be written in German and submitted at the end of the semester.
More information you can find here: https://marketing.univie.ac.at/studium/master/lvs-im-wintersemester/
More information you can find here: https://marketing.univie.ac.at/studium/master/lvs-im-wintersemester/
Assessment and permitted materials
The final grade is determined based on the following components:
• Written seminar paper 60 percent
• Final presentation 40 percent
• Written seminar paper 60 percent
• Final presentation 40 percent
Minimum requirements and assessment criteria
To successfully complete the course, a minimum total score of 50 percent is required. The passing grade range is evenly distributed. The seminar paper is written within a group. Turnitin is used for plagiarism detection in this course.
Reading list
basic literature
Tellis, G.J. (2004): Effective Advertising – Understanding When, How, and Why Advertising Works, Sage (als e-book über die Bibliothek erhältlich).
additional literature
Lilien, G.L., Rangaswamy, A., De Bruyn, A. (2017): Principles of Marketing Engineering and Analytics, 3rd ed., DecisionPro (insb. Chapter 8: The Digital, Online Revolution in Marketing, 229-255).
Tellis, G.J. (2004): Effective Advertising – Understanding When, How, and Why Advertising Works, Sage (als e-book über die Bibliothek erhältlich).
additional literature
Lilien, G.L., Rangaswamy, A., De Bruyn, A. (2017): Principles of Marketing Engineering and Analytics, 3rd ed., DecisionPro (insb. Chapter 8: The Digital, Online Revolution in Marketing, 229-255).
Information
Examination topics
Performance will be assessed based on the seminar paper (group report), the group presentation, and class participation (individual).
Association in the course directory
Last modified: Tu 30.01.2024 13:05
• Familiarize students with emerging topics within the broader field of marketing.
• Improve students’ understanding of scientific work and increase their ability to synthesize relevant findings.
• Increase students’ analytical skills and their ability to link conceptual / theoretical knowledge to practical implications.
• Improve students’ academic writing skills, as well as their communications and presentation skills.