040055 SE IM: International Market Entry Decision (2016S)
Continuous assessment of course work
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Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from We 17.02.2016 09:00 to We 24.02.2016 12:00
- Deregistration possible until Mo 14.03.2016 23:59
Registration information is available for each group.
Groups
Group 1
International Strategy and Organization - International Market Entry Decision
max. 24 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Thursday
03.03.
13:15 - 14:45
Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday
28.04.
13:15 - 20:00
Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Friday
29.04.
13:15 - 20:00
Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Saturday
30.04.
09:45 - 16:30
Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Aims, contents and method of the course
This module is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry strategies are discussed: global versus multi-domestic strategies, cultural distance, ownership and control modes, direct and indirect exporting, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, as well as market entry modes of SMEs and start-ups.
Assessment and permitted materials
This module will consist of seminar presentations and classroom participation.
Minimum requirements and assessment criteria
- Seminar paper and presentation: 50 %
Each student has to write and present a research paper.
Length: Minimum 20 pages excluding references. The core of your paper should be:
(1) to summarize and criticize the literature, and
(2) to discuss the practical consequences of the research results for international management.
Papers must be based on scientifically relevant literature published in high-rated journals. The literature used must be cited in the text and referenced according to scientific standard.
- Participation in Public Lectures: 10 %
Public lectures are an integral part of this course. In these lectures, experts from the relevant field of study hold discussion on the various topics/aspects relating to the global business. The participation/attendance during these lectures is mandatory for the completion of the course and constitutes 10% of the course evaluation. Students are advised to check, from time to time, the latest announcements on these lectures at http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1
- Class participation: 40 %
- Pass mark for positive evaluation: > 50%
Each student has to write and present a research paper.
Length: Minimum 20 pages excluding references. The core of your paper should be:
(1) to summarize and criticize the literature, and
(2) to discuss the practical consequences of the research results for international management.
Papers must be based on scientifically relevant literature published in high-rated journals. The literature used must be cited in the text and referenced according to scientific standard.
- Participation in Public Lectures: 10 %
Public lectures are an integral part of this course. In these lectures, experts from the relevant field of study hold discussion on the various topics/aspects relating to the global business. The participation/attendance during these lectures is mandatory for the completion of the course and constitutes 10% of the course evaluation. Students are advised to check, from time to time, the latest announcements on these lectures at http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1
- Class participation: 40 %
- Pass mark for positive evaluation: > 50%
Reading list
Kumar, V., Subramanian, V. (1997). A contingency framework for the mode of entry decision. Journal of World Business, 32(1), 53-72.
Pan, Y., Tse, D.K. (2000). The hierarchical model of market entry modes. Journal of International Business Studies, 31, 535–554.
Brouthers, K.D., Hennart, J.F. (2007). Boundaries of the firm: Insights from international entry mode research. Journal of Management, 33, 395–425.
Canabal, A., White III, G.O. (2008). Entry mode research: Past and future. International Business Review, 17(3), 267-284.
Welch, L.S., Benito, G.R., Petersen, B. (2008). Foreign operation methods: Theory, analysis, strategy. Edward Elgar Publishing.
Morschett, D., Schramm-Klein, H., Swoboda, B. (2010). Decades of research on market entry modes: what do we really know about external antecedents of entry mode choice?. Journal of International Management, 16(1), 60-77.
Pan, Y., Tse, D.K. (2000). The hierarchical model of market entry modes. Journal of International Business Studies, 31, 535–554.
Brouthers, K.D., Hennart, J.F. (2007). Boundaries of the firm: Insights from international entry mode research. Journal of Management, 33, 395–425.
Canabal, A., White III, G.O. (2008). Entry mode research: Past and future. International Business Review, 17(3), 267-284.
Welch, L.S., Benito, G.R., Petersen, B. (2008). Foreign operation methods: Theory, analysis, strategy. Edward Elgar Publishing.
Morschett, D., Schramm-Klein, H., Swoboda, B. (2010). Decades of research on market entry modes: what do we really know about external antecedents of entry mode choice?. Journal of International Management, 16(1), 60-77.
Group 2
max. 24 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Tuesday
05.04.
09:45 - 11:15
Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday
01.06.
09:45 - 16:30
Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
02.06.
09:45 - 16:30
Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Monday
06.06.
09:45 - 16:30
Seminarraum 4 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday
07.06.
09:45 - 13:00
Seminarraum 4 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday
07.06.
13:15 - 16:30
Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
Aims, contents and method of the course
This module is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry strategies are discussed: global versus multi-domestic strategies, cultural distance, ownership and control modes, direct and indirect exporting, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, as well as market entry modes of SMEs and start-ups.
Assessment and permitted materials
This module will consist of seminar presentations and classroom participations.
Minimum requirements and assessment criteria
- Seminar paper and presentation: 50 %Each student has to write and present a research paper.Length: Minimum 20 pages excluding references. The core of your paper should be:(1) to summarize and criticize the literature, and(2) to discuss the practical consequences of the research results for international management.Papers must be based on scientifically relevant literature published in high-rated journals. The literature used must be cited in the text and referenced according to scientific standard.- Participation in Public Lectures: 10 %Public lectures are an integral part of this course. In these lectures, experts from the relevant field of study hold discussion on the various topics/aspects relating to the global business. The participation/attendance during these lectures is mandatory for the completion of the course and constitutes 10% of the course evaluation.
Students are advised to check, from time to time, the latest announcements on these lectures at <http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1>
http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1- Class participation: 40 %- Pass mark for positive evaluation: > 50%
Students are advised to check, from time to time, the latest announcements on these lectures at <http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1>
http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1- Class participation: 40 %- Pass mark for positive evaluation: > 50%
Reading list
Recommended introductory literature:Kumar, V., Subramanian, V. (1997). A contingency framework for the mode of entry decision. Journal of World Business, 32(1), 53-72.Pan, Y., Tse, D.K. (2000). The hierarchical model of market entry modes.
Journal of International Business Studies, 31, 535554.Brouthers, K.D., Hennart, J.F. (2007). Boundaries of the firm: Insights from international entry mode research. Journal of Management, 33, 395425.Canabal, A., White III, G.O. (2008). Entry mode research: Past and future.
International Business Review, 17(3), 267-284.Welch, L.S., Benito, G.R., Petersen, B. (2008). Foreign operation methods:
Theory, analysis, strategy. Edward Elgar Publishing.Morschett, D., Schramm-Klein, H., Swoboda, B. (2010). Decades of research on market entry modes: what do we really know about external antecedents of entry mode choice?. Journal of International Management, 16(1), 60-77.
Journal of International Business Studies, 31, 535554.Brouthers, K.D., Hennart, J.F. (2007). Boundaries of the firm: Insights from international entry mode research. Journal of Management, 33, 395425.Canabal, A., White III, G.O. (2008). Entry mode research: Past and future.
International Business Review, 17(3), 267-284.Welch, L.S., Benito, G.R., Petersen, B. (2008). Foreign operation methods:
Theory, analysis, strategy. Edward Elgar Publishing.Morschett, D., Schramm-Klein, H., Swoboda, B. (2010). Decades of research on market entry modes: what do we really know about external antecedents of entry mode choice?. Journal of International Management, 16(1), 60-77.
Information
Examination topics
This module will consist of seminar presentations and classroom discussions.
Association in the course directory
Last modified: Mo 07.09.2020 15:28