040066 KU "9 Levers of Value" - Strategy to Implementation (MA) (2021W)

Strategy work is not an esoteric exercise in the ivory tower. In order to develop a strategy that is successful in competition and viable in implementation, it requires not only a goal-oriented vision but also intensive work in the collection and preparation of relevant data and a solid framework that ensures that all relevant topics are addressed. A good framework also allows for the identification of interdependencies, and a very good framework helps to anticipate and think through implementation during the strategy development phase. At the end of the strategy process, two fundamental questions need to be answered: "Where to play" - the design of the business model and "How to win" - the necessary adjustments to the operating model.

The course provides an overview of frequently used strategy frameworks and explains their use in the development of corporate strategies in case studies using the example of the "9 Levers of Value" framework.

Furthermore, the challenges of strategy implementation will be discussed and, on the basis of process models, it will be shown which measures have to be taken and which competences are required in the company.

Companies from different sectors and in different initial situations are used to illustrate the concepts presented in practice.