040071 UK Marketing Instruments B (2022S)
Brand and Product Management
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 07.02.2022 09:00 to Mo 21.02.2022 23:59
- Deregistration possible until Mo 14.03.2022 23:59
Details
max. 50 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
Thursday
03.03.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
10.03.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
17.03.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
24.03.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
31.03.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
07.04.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
28.04.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
05.05.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
12.05.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
19.05.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
02.06.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
23.06.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Information
Aims, contents and method of the course
Assessment and permitted materials
The course is an advanced university course with continuous assessment of course work. The performance evaluation will be assessed as follows:
- Presentation (10%) (Group work with approx. 5 students)
- Individual in-class participation (10%)
- Midterm exam (35%)
- Endterm exam (45%)Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). Oppurtunities for makes-ups can not be offered. The midterm exam covers the content of the lectures held prior to the exam date, the endterm covers all lectures of the course. Successful completion of the course requires a minimum grade of 50%.Attendance is compulsory throughout the semester. More than three absences will automatically result in a failed grade. A penalty-free deregistration from the course is possible up until the 14.03.2022. Students who have not deregistered until then, will be evaluated based on their course performance.
- Presentation (10%) (Group work with approx. 5 students)
- Individual in-class participation (10%)
- Midterm exam (35%)
- Endterm exam (45%)Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). Oppurtunities for makes-ups can not be offered. The midterm exam covers the content of the lectures held prior to the exam date, the endterm covers all lectures of the course. Successful completion of the course requires a minimum grade of 50%.Attendance is compulsory throughout the semester. More than three absences will automatically result in a failed grade. A penalty-free deregistration from the course is possible up until the 14.03.2022. Students who have not deregistered until then, will be evaluated based on their course performance.
Minimum requirements and assessment criteria
1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%
Examination topics
The examination material includes the contents of the course as well as the listed literature on which the individual units of the course are based.
For the exam preparation, the students will be provided with course materials via Moodle, which follow the contents of the textbook.
For the exam preparation, the students will be provided with course materials via Moodle, which follow the contents of the textbook.
Reading list
The relevant literature for this course will be announced during the semester. It will consist of up-to-date scientific papers and chapters from relevant textbooks covering the specific contents of this course.The lecture will use the e-learning platform Moodle for communication. The Moodle course will be made visible for students with a u:net account prior to the first session.For more information, please visit https://marketing.univie.ac.at/studium/bachelor/lvs-im-sommersemester/
Association in the course directory
Last modified: Th 03.03.2022 16:08
The course offered is intended to achieve the following goals:
- Expanding knowledge of the subject of marketing (building on the introductory courses).
- More detailed study of brand development as an effective means of retaining customers and increasing a company's turnover.
- Improve understanding of academic articles and their practical applicationsThe target group of the course is primarily students of the Bachelor's degree programme in Business Administration who have chosen the professional field of Marketing Management in the specialisation phase.Theoretical contents are explained in a lecture. Each unit (except for the first event and the two tests) consists of an approx. 10-minute group lecture of an academic article by the students, an approx. 30-minute lecture of theoretical basics by the teacher and an approx. 40-minute application of what has been learned. Please note: the accompanying study of literature is absolutely necessary, as not all contents can be covered within the framework of the lecture.