Universität Wien

040086 VO Management I - Marketing (MA) (2021W)

2.00 ECTS (1.00 SWS), SPL 4 - Wirtschaftswissenschaften


Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).


Language: German, English

Examination dates


Classes (iCal) - next class is marked with N

Wednesday 06.10. 09:45 - 11:15 Digital
Wednesday 13.10. 09:45 - 11:15 Digital
Wednesday 20.10. 09:45 - 11:15 Digital
Wednesday 27.10. 09:45 - 11:15 Digital
Wednesday 03.11. 09:45 - 11:15 Digital
Wednesday 10.11. 09:45 - 11:15 Digital


Aims, contents and method of the course

Marketing is a complex business function that requires a balance of analytical and synthetic thinking. This course introduces a series of frameworks and tools that can be used to a) solve general business problems and b) develop specific marketing strategies and programs.

The course is oriented around understanding the three Cs (customers, company and competitors), developing a strategy for the chosen product/market(s), and translating this strategy into more specific plans through the elements of the marketing mix, the four Ps (product offering, pricing, promotion and physical distribution). Course materials are provided via Moodle.
more information you can find here:

Assessment and permitted materials

Evaluation of performance will be based on a multiple choice (one correct choice per question). Please note that you need to register separately for the exam.

Minimum requirements and assessment criteria

1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%

Examination topics

The course will be administered via the online leaning platform Moodle (https://moodle.univie.ac.at); to get access, you need to register via U:SPACE (no “first come, first serve” principle). You will also get a detailed Syllabus on Moodle which also contains links to Zoom. Please check this syllabus regularly (it will be constantly updated).

Reading list

• Kotler, Keller, Brady, Goodman, & Hansen (2016), Marketing Management, 3rd European Edition, Pearson Prentice Hall.
• Slides via Moodle
• Videos and readings

Association in the course directory

Last modified: Fr 12.05.2023 00:12