Performance in the course will be assessed as follows:
• Mid-term Exam 20%
• Group Project 25%
• Sales Negotiation Exercise 10%
• Final Exam 45%
No material other than a dictonary may be used in the final exam.
As the course has “prüfungsimmanenten Charakter”, attendance is compulsory throughout the semester (see also Admission Policies on our homepage); more than three absences will automatically result in a “failed” grade.
A minimum of 50 percent needs to be attained overall to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.
Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No alternative formats of assessment or make-ups will be offered.
Mid-term exam will cover chapters 9-13. The exam takes 75 minutes and comprises of essay questions based on a case study.
The group project involves the preparation and presentation of a Global Strategy Report for a given organization (further details will be given in the Introduction/Vorbesprechung session); the same grade will be awarded to all students belonging to the same group. Sales negotiation exercise takes 3 hours and 15 minutes minutes (further details will be given in the lectures in due time).
The final exam takes 60 minutes and comprises of single-choice questions, and essay questions. The exam will be based on the textbook, additional readings and material covered in the lectures.
Textbook: The required textbook for the course is: Hollensen S. (2017): Global Marketing, 7th edition, Prentice Hall. Using editions 5 and 6 is also feasible, please check for any differences in chapter numbers and case studies between the edition 7 and the editions 5 and 6.
Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.