Universität Wien

040104 KU International Marketing Management 2 (MA) (2019S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Although the course is held in English, sound knowledge of German is necessary for relevant project work.

It is absolutely essential that all registered students attend the first session on March 6th, 2019 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

Exchange students must have successfully completed at least a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 10th, 2019.

http://international-marketing.univie.ac.at/teaching/master-bwibw/courses-ss-19/#c650815
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 50 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Wednesday 06.03. 11:30 - 13:00 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Wednesday 13.03. 11:30 - 13:00 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Wednesday 20.03. 11:30 - 13:00 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Wednesday 27.03. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 03.04. 11:30 - 13:00 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Wednesday 10.04. 11:30 - 13:00 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Wednesday 08.05. 11:30 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 08.05. 13:00 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 15.05. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 22.05. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 05.06. 11:30 - 13:00 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Thursday 13.06. 13:15 - 14:45 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 13.06. 15:00 - 16:30 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 14.06. 08:00 - 17:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 26.06. 11:30 - 13:00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock

Information

Aims, contents and method of the course

The course seeks to develop decision-making skills for the successful formulation, implementation and control of international marketing strategies. It covers strategic and managerial topics and issues related to international marketing such as available entry strategies, product strategies etc.

The course involves a combination of formal lectures and workshop sessions, placing particular emphasis on student participation.

To develop interpersonal, negotiation and communication skills, students are expected to work in teams consisting of 4-5 students on a given Group Project (see section on Assessment below). All students/groups must come prepared to all case study discussions and exercises. Failure to do so will adversely affect their class participation grades.

Assessment and permitted materials

Performance in the course will be assessed as follows:
• Mid-term Exam 20%
• Group Project 25%
• Sales Negotiation Exercise 10%
• Final Exam 45%

No material other than a dictonary may be used in the final exam.

Minimum requirements and assessment criteria

As the course has “prüfungsimmanenten Charakter”, attendance is compulsory throughout the semester (see also Admission Policies on our homepage); more than three absences will automatically result in a “failed” grade.

A minimum of 50 percent needs to be attained overall to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No alternative formats of assessment or make-ups will be offered.

Examination topics

Mid-term exam will cover chapters 9-13. The exam takes 75 minutes and comprises of essay questions based on a case study.

The group project involves the preparation and presentation of a Global Strategy Report for a given organization (further details will be given in the Introduction/Vorbesprechung session); the same grade will be awarded to all students belonging to the same group. Sales negotiation exercise takes 3 hours and 15 minutes minutes (further details will be given in the lectures in due time).

The final exam takes 60 minutes and comprises of single-choice questions, and essay questions. The exam will be based on the textbook, additional readings and material covered in the lectures.

Reading list

Textbook: The required textbook for the course is: Hollensen S. (2017): Global Marketing, 7th edition, Prentice Hall. Using editions 5 and 6 is also feasible, please check for any differences in chapter numbers and case studies between the edition 7 and the editions 5 and 6.

Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.

Association in the course directory

Last modified: Mo 07.09.2020 15:28