040104 KU International Marketing Management 2 (MA) (2022S)
Continuous assessment of course work
Labels
Although the course is held in English, sound knowledge of German is necessary for relevant project work.It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams etc.)Exchange students must have successfully completed at least a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 6th, 2022.https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ss-2022/
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 07.02.2022 09:00 to Mo 21.02.2022 23:59
- Registration is open from Th 24.02.2022 09:00 to Fr 25.02.2022 23:59
- Deregistration possible until Mo 14.03.2022 23:59
Details
max. 50 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 02.03. 11:30 - 13:00 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
-
Wednesday
09.03.
11:30 - 13:00
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock -
Wednesday
16.03.
11:30 - 13:00
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock - Wednesday 23.03. 11:30 - 13:00 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
-
Wednesday
06.04.
11:30 - 13:00
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock -
Wednesday
06.04.
13:15 - 14:45
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock - Wednesday 27.04. 11:30 - 13:00 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 04.05. 11:30 - 13:00 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
-
Wednesday
11.05.
11:30 - 13:00
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Seminarraum 12 Oskar-Morgenstern-Platz 1 2.Stock
Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Stock
Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock - Wednesday 08.06. 09:45 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
- Friday 10.06. 09:45 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 22.06. 11:30 - 13:00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Information
Aims, contents and method of the course
The course seeks to develop decision-making skills for the successful formulation, implementation and control of international marketing strategies. It covers strategic and managerial topics and issues relat-ed to international marketing such as market entry strategies, product strategies, communication strategies, etc.The course involves a combination of formal lectures, guest lectures, and workshop sessions, placing particular emphasis on student participation.To develop interpersonal, negotiation and communication skills, students are expected to work in teams consisting of 5-6 students on a given Group Project (see section on Assessment below).
Assessment and permitted materials
Performance in the course will be assessed as follows:
• Group Project 35% (group assessment)
• Midterm Exam 20% (individual assessment)
• Final Exam 45% (individual assessment)No material other than a dictonary may be used in the Midterm and in the Final Exam.
• Group Project 35% (group assessment)
• Midterm Exam 20% (individual assessment)
• Final Exam 45% (individual assessment)No material other than a dictonary may be used in the Midterm and in the Final Exam.
Minimum requirements and assessment criteria
As the course has “prüfungsimmanenten Charakter”, attendance is compulsory throughout the semester; more than three absences will automatically result in a “failed” grade.A minimum of 50 percent needs to be attained overall to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No alternative formats of assessment or make-ups will be offered.
Examination topics
The Group Project comprises the preparation and presentation of a Global Strategy Report for a given organization (further details will be given in the Introduction/Vorbesprechung session); the same grade will be awarded to all students belonging to the same group.
The Pricing Test will cover Chapter 15 and will comprise open questions. The completion of the test will take 15 minutes (further details will be given in the lectures in due time).
The final exam takes 60 minutes and comprises essay questions. The exam will be based on the textbook, additional readings, and material covered in the lectures.
The Pricing Test will cover Chapter 15 and will comprise open questions. The completion of the test will take 15 minutes (further details will be given in the lectures in due time).
The final exam takes 60 minutes and comprises essay questions. The exam will be based on the textbook, additional readings, and material covered in the lectures.
Reading list
Textbook: The required textbook for the course is: Svend Hollensen (2020): Global Marketing, 8th Edi-tion, Pearson. Using earlier editions is also possible, however, please check for any differences in chap-ter numbers and case studies.Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.
Association in the course directory
Last modified: Mo 06.02.2023 16:28