040104 KU Special Topics in Marketing: International Marketing Management 2 (MA) (2023S)
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 13.02.2023 09:00 to We 22.02.2023 12:00
- Registration is open from Mo 27.02.2023 09:00 to Tu 28.02.2023 12:00
- Deregistration possible until Fr 17.03.2023 23:59
Details
max. 50 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
Wednesday
01.03.
15:00 - 16:30
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday
08.03.
15:00 - 16:30
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday
15.03.
15:00 - 16:30
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
23.03.
11:30 - 13:00
Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Stock
Seminarraum 4 Oskar-Morgenstern-Platz 1 1.Stock
Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Stock
Seminarraum 4 Oskar-Morgenstern-Platz 1 1.Stock
Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
23.03.
13:15 - 14:45
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
29.03.
15:00 - 16:30
Hörsaal 13 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday
19.04.
15:00 - 16:30
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday
03.05.
15:00 - 16:30
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday
10.05.
15:00 - 16:30
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock
Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Stock
Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock
Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
01.06.
11:00 - 14:45
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Friday
02.06.
10:45 - 14:45
Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
14.06.
15:00 - 16:30
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Information
Aims, contents and method of the course
The course seeks to develop decision-making skills for the successful formulation, implementation and control of international marketing strategies. It covers strategic and managerial topics and issues relat-ed to international marketing such as market entry strategies, product strategies, communication strategies, etc.The course involves a combination of formal lectures, guest lectures, and workshop sessions, placing particular emphasis on student participation.To develop interpersonal, negotiation and communication skills, students are expected to work in teams consisting of 5-6 students on a given Group Project (see section on Assessment below).
Assessment and permitted materials
Performance in the course will be assessed as follows:
• Group Project 35% (group assessment)
• Midterm Exam 20% (individual assessment)
• Final Exam 45% (individual assessment)No material other than a dictonary may be used in the Midterm and in the Final Exam.
• Group Project 35% (group assessment)
• Midterm Exam 20% (individual assessment)
• Final Exam 45% (individual assessment)No material other than a dictonary may be used in the Midterm and in the Final Exam.
Minimum requirements and assessment criteria
As the course has “prüfungsimmanenten Charakter”, attendance is compulsory throughout the semester; more than three absences will automatically result in a “failed” grade.A minimum of 50 percent needs to be attained overall to pass the course. The grading system is as fol-lows: 0 to 49% - grade 5; 50 to 59% - grade 4; 60 to 69% - grade 3; 70 to 79% - grade 2; 80 to 100% - grade 1. Students who fail the course must repeat the entire course (and are required to formally register again for the course at the time the new course is offered). No alternative formats of assessment or make-ups will be offered.
Examination topics
The Group Project comprises the preparation and presentation of a Global Strategy Report for a given organization (further details will be given in the Introduction/Vorbesprechung session); the same grade will be awarded to all students belonging to the same group.The Midterm Exam is a multiple-choice test. It will be based on the course material covered by that day. More details will be provided in class.The final exam takes 60 minutes and comprises essay questions. The exam will be based on the text-book, additional readings, and material covered in the lectures.
Reading list
Textbook: The required textbook for the course is: Svend Hollensen (2020): Global Marketing, 8th Edi-tion, Pearson. Using earlier editions is also possible, however, please check for any differences in chapter numbers and case studies.Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.
Association in the course directory
Last modified: We 07.06.2023 12:46