040114 UE Staging Marketing A (MA) (2021W)
Continuous assessment of course work
Labels
ON-SITE
Marketing Dramaturgie A wird geblockt abgehalten, ( Freitag bzw. Samstag nachmittags) und soll den Bedürfnissen berufstätiger Studenten entgegenkommen.
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 13.09.2021 09:00 to Th 23.09.2021 12:00
- Registration is open from Mo 27.09.2021 09:00 to We 29.09.2021 12:00
- Deregistration possible until Fr 15.10.2021 23:59
Details
max. 50 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
Friday
15.10.
13:15 - 14:45
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
19.11.
13:15 - 18:45
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Saturday
20.11.
13:15 - 18:45
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
10.12.
13:15 - 18:45
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Saturday
11.12.
13:15 - 18:45
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
14.01.
13:15 - 18:45
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Information
Aims, contents and method of the course
Assessment and permitted materials
It is based on a group presentation and an oral examination discussion.The introductory exercises at the beginning of each block are considered self-experience, which is intended to demonstrate to the students the practical relevance of the following input, and are therefore not assessed. However, the active participation of all students in these exercises is a prerequisite for the positive assessment of the course.The later group presentations are assessed per group, the oral examination discussions at the end of the semester are assessed individually. Presentations and oral examinations each account for 50% of the overall grade.
Minimum requirements and assessment criteria
The participants should be qualified to professionally assess the marketing relevance of productions. The students' presence in the block course is required throughout and will be checked at the beginning of each appointment. Preventions to attend must be communicated in writing and before the start of the respective appointment. An overall performance of 50% through presentation and examination discussion leads to a guaranteed positive assessment.
Examination topics
Didactics of the course
Visualised lecture with numerous video examples, self-experience at the beginning of each thematic block, close to reality practical exercises.
Visualised lecture with numerous video examples, self-experience at the beginning of each thematic block, close to reality practical exercises.
Reading list
Christian Mikunda
Kino spüren, Strategien der emotionalen Filmgestaltung
WUV / Universitätsverlag, Wien 2002 (Filmlandpresse, München 1986)
Christian Mikunda
Der verbotene Ort, oder: Die inszenierte Verführung. Unwiderstehliches Marketing durch Strategische Dramaturgie
Redline Wirtschaft, Frankfurt 2006 (Econ, Düsseldorf 1995)
Kino spüren, Strategien der emotionalen Filmgestaltung
WUV / Universitätsverlag, Wien 2002 (Filmlandpresse, München 1986)
Christian Mikunda
Der verbotene Ort, oder: Die inszenierte Verführung. Unwiderstehliches Marketing durch Strategische Dramaturgie
Redline Wirtschaft, Frankfurt 2006 (Econ, Düsseldorf 1995)
Association in the course directory
Last modified: Tu 28.09.2021 08:47
Marketing-Dramaturgie A deals at first with the staged images of package design and product display arrangements which are not only perceived visually but almost viscerally. The psychology of movement and rhythm within commercials and clips complements this approach of impact enhancing in marketing. We also take a look at other media these strategies are rooted in, like art, popular culture or historical garden design.
The second part of the winter term deals with dramaturgical aspects of marketing: professional storytelling through Brain Scripts, spatial orientation through Cognitive Maps, smartly operating media offers through Media Literacy or the creation of image and atmosphere through inferential beliefs.