040114 KU Applied Topics in Marketing: Staging Marketing A (MA) (2022W)
Marketing-Dramaturgie A
Continuous assessment of course work
Labels
ON-SITE
Marketing Dramaturgie A wird geblockt abgehalten, ( Freitag bzw. Samstag nachmittags) und soll den Bedürfnissen berufstätiger Studenten entgegenkommen.
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 12.09.2022 09:00 to Fr 23.09.2022 12:00
- Registration is open from We 28.09.2022 09:00 to Th 29.09.2022 12:00
- Deregistration possible until Fr 14.10.2022 23:59
Details
max. 50 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
Friday
14.10.
13:15 - 14:45
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday
04.11.
13:15 - 18:45
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Saturday
05.11.
13:15 - 18:45
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday
16.12.
13:10 - 18:45
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Saturday
17.12.
13:10 - 18:45
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Saturday
14.01.
13:15 - 18:45
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday
20.01.
13:15 - 18:45
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Saturday
28.01.
13:15 - 18:45
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday
17.03.
15:00 - 16:30
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Information
Aims, contents and method of the course
Assessment and permitted materials
It is based on a group presentation and a short oral examination. The introductory exercise at the beginning of the November block is considered self-experience intended to show the students the practical relevance of the following input and is therefore not graded.The later group presentations are assessed individually for each group, the oral examination discussions at the end of the semester. Presentations and examination interviews each account for 50% of the overall grade.
Minimum requirements and assessment criteria
The presence of the students in the block course is necessary throughout and is checked at the beginning of each appointment. Preventions must be communicated in writing and before the start of the respective appointment. An overall performance of 50% through the presentation and the examination leads to a guaranteed positive evaluation.
Examination topics
lecture and slides
Reading list
Christian Mikunda, Kino spüren, Strategien der emotionalen Filmgestaltung
WUV / Universitätsverlag, Wien 2002 (Filmlandpresse, München 1986)Christian Mikunda, Der verbotene Ort, oder: Die inszenierte Verführung. Unwiderstehliches Marketing durch Strategische Dramaturgie
Redline Wirtschaft, Frankfurt 2006 (Econ, Düsseldorf 1995)
WUV / Universitätsverlag, Wien 2002 (Filmlandpresse, München 1986)Christian Mikunda, Der verbotene Ort, oder: Die inszenierte Verführung. Unwiderstehliches Marketing durch Strategische Dramaturgie
Redline Wirtschaft, Frankfurt 2006 (Econ, Düsseldorf 1995)
Association in the course directory
Last modified: Th 19.01.2023 08:08
Marketing Dramaturgy A in the winter semester begins with a preliminary meeting in October.The first two blocks in November deal with staged images, for example in packaging design and product image design, which are not only seen but also felt. The psychology of movement and rhythm in commercials and clips complements this approach to a formal increase in marketing effectiveness.The three blocks in December and January are dedicated to the dramatizing aspects of marketing: professional storytelling through "brain scripts", the desire for spatial development using "cognitive maps", media and consumer sophistication (media literacy) or the creation of image and Atmosphere through "Inferential Beliefs".Marketing dramaturgy B in the summer semester deals with the psychology and dramaturgy of the seven high feelings and the trance-like phenomena of hypnoaesthetics.
Visualized lecture with numerous video examples, several practical exercises.